Hong Kong, China

Fragrances in Hong Kong recorded dynamic retail volume and value growth in 2023, driven by the dominant premium segment. The return of international tourists significantly boosted demand for fragrances in the local market, despite the less attractive…

The trend of clean beauty has expanded into hair care in Hong Kong, as consumers are becoming increasingly conscious of the ingredients featured in various beauty and personal care products. With growing awareness of health and wellbeing, there is a…

In 2023, strong current value growth for mass beauty and personal care in Hong Kong was driven by the resumption of tourist expenditure. As international tourists return, there is renewed demand for beauty and personal care products, boosting sales…

In 2023, men’s skin care and fragrances were among the key growth drivers of men’s grooming in Hong Kong. The male population in Hong Kong is becoming increasingly conscious of appearance, leading to a surge in demand for men's grooming. Male…

In 2023, demand for oral care in Hong Kong grew, as local consumers increasingly prioritised their oral health. Some sought toothpaste that addressed specific concerns, such as sensitivity and repair. Tooth sensitivity, characterised by discomfort or…

Historically, tourism expenditure has played a crucial role in premium beauty and personal care in Hong Kong, holding up to 20% share of sales. The return of tourism flows and the reopening of borders have provided a much-needed boost to the segment,…

Beauty and personal care in Hong Kong greatly relies on tourism expenditure as a significant contributor to sales, representing at least 20% share pre-pandemic. The recovery of the tourism industry has played a crucial role in revitalising demand,…

The surge in outbound travel, especially to Southeast Asia in 2023, resulted in double-digit current value growth for sun care in Hong Kong. Sunny locations such as Thailand and Singapore were among the top 10 outbound travel destinations for Hong…

The popular trend of wearing daily disposable lenses (DD) in Hong Kong continues to drive overall category growth. There is greater awareness of health and hygiene among local consumers since the pandemic. Daily disposable lenses do not require…

Eyewear in Hong Kong continues to enjoy growing momentum post-pandemic, driven by greater mobility and the return to various activities, including travel. After the adverse impact of the pandemic, eyewear’s value and volume sales in Hong Kong had…

Volume growth of spectacles in Hong Kong is gradually slowing. Since the reopening of the border between mainland China and Hong Kong at the beginning of 2023, a shifting consumer trend called “reverse shopping” has gained momentum among local…

Due to the return of post-pandemic socialising and outdoor activities, volume sales of sunglasses in Hong Kong continue to rise. The increasing awareness of eye health makes consumers more aware of the importance of wearing sunglasses while outdoors.…

Following slowing growth post-pandemic, volume sales of cigarettes in Hong Kong declined in 2023, in line with a stronger fall in smoking prevalence among the adult population. This downward trend was despite the relaxation of pandemic-related rules,…

Demand for cigars in Hong Kong marginally improved in 2023, supporting sales through offline distribution channels in line with the waning impact of the pandemic. One notable development was the opening of cigar shops in the Tsim Sha Tsui East…

Retail volume sales of tobacco in Hong Kong continued to strongly decline in 2023. Strong tobacco control measures and legislation introduced by the local government have resulted in a highly saturated and mature market. The government introduced yet…

Alcoholic drinks in Hong Kong continued to record a positive performance in 2023 via both on-trade and off-trade channels, yet the expected pace of recovery lagged compared to the previous year’s estimates, impacted by a sluggish local economy.…

Beer in Hong Kong recorded solid volume growth in 2023 through both off-trade and on-trade channels, fuelled by the gradual recovery of the economy and an increase in the number of large public events and gatherings being hosted following the easing…

Following the removal of pandemic restrictions, demand for cider/perry in Hong Kong continued to improve in 2023 due to the strong performance of off-trade in the city. In addition, the sustained openings of on-trade outlets led to a marginal…

RTDs in Hong Kong recorded significant on-trade volume growth as pandemic restrictions were fully removed in early 2023, leading to an increasing number of consumers visiting bars and clubs to socialise. At-home parties also remained popular as a…

Total volume sales of spirits in Hong Kong continued to rise in 2023, as tourists and expatriates gradually returned to the city, while an increase in the number of banquets hosted and public festivals, concerts, and events helped to drive up demand.…