Hong Kong, China

Food preparation appliances is set to see modest retail volume growth in 2023, despite many consumers heading back out to restaurants due to the removal of pandemic restrictions. The end of the long lockdown period caused a resurgence of consumers…

Hotels is set to see full recovery to the 2019 level of retail value sales in 2023. The return of mainland China tourists after the border reopening has greatly contributed to the recovery of hotels, and thus lodging. However, there has been uneven…

Sugar confectionery in Hong Kong continues to record positive growth rates in 2024, despite a slowdown in overall snacking habits due to less time spent at home. Driven by heightened health awareness, local consumers are increasingly seeking…

Following the removal of pandemic restrictions, demand for cider/perry in Hong Kong continued to improve in 2023 due to the strong performance of off-trade in the city. In addition, the sustained openings of on-trade outlets led to a marginal…

Alcoholic drinks in Hong Kong continued to record a positive performance in 2023 via both on-trade and off-trade channels, yet the expected pace of recovery lagged compared to the previous year’s estimates, impacted by a sluggish local economy.…

Following considerable expansion of 6.4% in 2021, annual real GDP in Hong Kong shrank by 3.5% over 2022. The city's economic environment deteriorated during the year, due to a combination of factors, including a fifth wave of COVID-19 and sluggish…

Demand for cat food in Hong Kong continues to rise, fuelled by the expanding cat population, while the premium segment emerges as the stronger performer in terms of value growth. Consumers actively choose snacks that have both taste and functionality…

In Hong Kong, PET bottles remained the dominant pack type in the soft drinks market, with positive growth seen in 2023 and further increases expected in terms of packaging unit volumes over the forecast period. The popularity of PET bottles can be…

In 2023, writing instruments in Hong Kong experienced a resurgence, fuelled by the resumption of foot traffic and the expansion efforts of prominent retailers. Stationery Lo, a well-known chained retailer of writing instruments and non-grocery goods,…

In 2023, home products specialists saw a current value decline in Hong Kong, as although home improvement and gardening stores and pet shops and superstores maintained growth, homewares and home furnishings stores saw another year of falling sales.…

General merchandise stores saw a second year of double-digit current value growth in Hong Kong in 2023, finally recovering to the pre-pandemic (2019) level of sales, after disruption due to the loss of tourist flows. Although variety stores saw…

Although seeing a slowing of its growth rate compared with the previous year, convenience retailers maintained solid current value growth in Hong Kong in 2023. Convenience stores remained overwhelmingly dominant within convenience retailers in 2023,…

Breakfast cereals is set to see growth in retail current value terms in Hong Kong in 2023, although retail volume sales are anticipated to remain fairly static. The resumption of office working has been leading to a shift in consumer demand from hot…

In general, the growth of the category has been driven by unit price increases caused by the rising cost of raw materials. However, manufacturers are reluctant to raise their retail prices significantly, as consumers are sensitive to price increases.…

In Hong Kong, the increased frequency and time spent using 3C products, (in particular, computers, smartphones and tablets) among people of all generations has led to a growing need for effective eye care solutions. As individuals spend more time…

Post-pandemic 2023 saw lifted restrictions lead to the return of tourists to Hong Kong and a rebound in tourism consumption, particularly for OTC products. Mainland Chinese tourists, who were once a key consumer group for these products, began to…

An increasing number of brands are incorporating eco-friendly practices into their packaging to mitigate environmental concerns. Hong Kong consumers are becoming more inclined towards brands that follow sustainable initiatives. Leading skin care and…

Strong retail volume growth has been seen for robotic vacuum cleaners for several years, and although the rate of increase is set to slow in 2023, solid growth is still expected. This is partly because pandemic restrictions have been removed,…

Demand for freezers in Hong Kong is expected to continue to decline in volume terms in 2023, due to the continued trend of small living spaces. Therefore, many people prefer refrigeration appliances such as fridge-freezers, which have combined…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Retail value sales of luxury goods in Hong Kong rose by 12% in 2023 in current terms, to amount to HKD124.7 billion, exceeding the pre-pandemic level of sales. The revival of shopping in person, socialising, and the resurgence of travel and tourism…

Mobile phone sales remain in a slump, due to ongoing supply chain issues following on from the event of the pandemic. Indeed, a decline in shipping supply is noted for the local territory, which is attributed to the local market being slow to adapt…

The surge in outbound travel, especially to Southeast Asia in 2023, resulted in double-digit current value growth for sun care in Hong Kong. Sunny locations such as Thailand and Singapore were among the top 10 outbound travel destinations for Hong…

Beauty and personal care in Hong Kong greatly relies on tourism expenditure as a significant contributor to sales, representing at least 20% share pre-pandemic. The recovery of the tourism industry has played a crucial role in revitalising demand,…

Static consoles in Hong Kong recorded further growth in 2023, supporting leading brand Nintendo Switch. This was due to the commercial success of popular game titles such as Pokémon: Scarlet and Violet, and Animal Crossing: New Horizons, which have…

Off-trade demand for energy drinks in Hong Kong continued to move towards recovery in 2023 following the lifting of COVID-19 restrictions. The resumption of foot traffic and the return to office work resulted in greater demand for an energy boost…

Overall home care in Hong Kong saw growth in current value terms in 2023, mainly due to the focus on a number of functionalities in products, such as antibacterial and deodorisation features, which added value to new product launches. Growth was…

Staple foods has faced a challenging year in 2023, as many consumers in Hong Kong have shifted their spending from retail to foodservice. After three years impacted by the pandemic, consumers have been eager to dine out and experience travel, which…

2023 saw increased interest in women’s health and beauty supplements in Hong Kong as pandemic restrictions were removed, with more opportunities for consumers to go out and socialise. Female consumers are increasingly attracted to supplements with…

The revenge travel trend has continued in 2023, due to the broader reopening of Hong Kong after the pandemic, which has allowed consumers to travel abroad, with Japan emerging as a key destination. This has resulted in a significant reduction in the…

Since late 2022, the desire to travel has been seen amongst consumers in Hong Kong, due to the broader reopening of the country, with Japan emerging as a key destination. The revenge travel observed in 2023 has led to a significant reduction in the…

The demand for automatic washer dryers is expected to continue to see notable growth in 2023, driven by an upturn in residential apartments, as well as the removal of pandemic restrictions. As local consumers residing in apartments appreciate…

Since the reopening of borders in the fourth quarter of 2022, there has been a significant increase in the desire of Hong Kong residents to travel abroad, following three years of pandemic-induced restrictions. Throughout 2023, there has been a…

Retail volume sales of soy drinks have been growing at a slow but stable rate over the years, due to consistent consumer demand and the maturity of the category, with this trend set to be maintained in 2023. Soy drinks have been popular in Hong Kong…

Wearable electronics is the boom category in 2023, seeing excellent volume growth, and with smart wearables as the best-performing category. On the other hand, sales of activity bands continued to plateau. The decline in the popularity of activity…

Televisions is the star category of home video, seeing small positive volume sales which elevate the performance of the category as a whole. This comes midst market saturation and consumers’ preference for substitute products – such as monitors used…

In 2023, Hong Kong led the Asia Pacific region in terms of average gross income, while disposable income per capita recorded relatively strong growth due to a rebounding economy, decreased unemployment and increased labour productivity. However,…

In 2023, demand for oral care in Hong Kong grew, as local consumers increasingly prioritised their oral health. Some sought toothpaste that addressed specific concerns, such as sensitivity and repair. Tooth sensitivity, characterised by discomfort or…

In 2023, demand for bath and shower in Hong Kong remained stable and above 2019 volume levels. The pandemic prompted individuals to re-evaluate their lifestyles, leading to the growing desire for a higher quality of life. Nowadays, they are focusing…

Gable top liquid cartons have become a popular choice for dairy packaging in Hong Kong due to their convenience, portability and ability to maintain product quality, with this pack type gaining share again in the overall category in 2023. Consumers…

Self-service cafeterias in Hong Kong experienced significant declines in transaction volumes and current value sales in 2023, largely due to the decreasing number of outlets for one of the main players, Marugame Seimen. However, the channel did…

In 2023, limited-service restaurants in Hong Kong saw stronger current value growth than in the previous year, along with rises in outlet numbers and transaction volumes. The year 2023 brought some respite to businesses in limited-service restaurants…

After a challenging year in 2022, in 2023 full-service restaurants saw dynamic growth in volume transactions and current value sales in Hong Kong, even though outlet numbers remained fairly stagnant. However, amongst consumer foodservice players in…

Local consumers have been paying greater attention to their diets since the pandemic and, therefore, are exploring different dietary plans. In Hong Kong, flexitarian has, in fact, attracted the most attention. A local survey indicates that the city's…

In 2023, baby food in Hong Kong is set to experience significant retail volume and current value rebounds, following the end to the pandemic and the lifting of all COVID-19 restrictions. The sharp recovery of baby food owes much to the reopening of…

The full resumption of quarantine-free travel is the major driver of the expected exceptional spike in inbound arrivals to Hong Kong in 2023. Inbound arrivals are expected to recover to more than 60% of the 2019 level in 2023, with full recovery…

2023 is a challenging year for consumer electronics, due to a combination of plateauing growth in several key categories – namely, computers, in-home consumer electronics, and smartphones, as well as a sluggish overall sales rebound following the…

The pet care industry in Hong Kong continues to present steady value growth in 2024 and is expected to record a further increase over the forecast period. The cat population is experiencing a positive growth trajectory compared to the steady decline…

In 2023, total volume sales of soft drinks in Hong Kong returned to growth, driven by the return of foot traffic and tourists following the lifting of COVID-19 restrictions in late 2022. This resurgence in foot traffic resulted in increased sales…

Following the relaxation of pandemic-related restrictions, the city witnessed a resurgence in foot traffic and an influx of tourists, leading to a revitalisation in demand for bottled water in Hong Kong. This rebound was particularly evident via…