Hong Kong, China

Volume growth of spectacles in Hong Kong is gradually slowing. Since the reopening of the border between mainland China and Hong Kong at the beginning of 2023, a shifting consumer trend called “reverse shopping” has gained momentum among local…

Eyewear in Hong Kong continues to enjoy growing momentum post-pandemic, driven by greater mobility and the return to various activities, including travel. After the adverse impact of the pandemic, eyewear’s value and volume sales in Hong Kong had…

As social restrictions have been removed in Hong Kong and consumers are gradually returning to their pre-pandemic routines, there has been a notable surge in demand for hosiery. After a period of reduced social interactions and remote working,…

Despite rising cocoa costs and supply chain disruptions, total demand for chocolate confectionery in Hong Kong continues to grow, with seasonal holidays emerging as a key growth driver. Seasonal chocolate and boxed assortments tend to be strong…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

Value sales of pet products in Hong Kong continue to show consistent growth due to increasing demand for evolving and convenient products that promote co-sharing between pets and owners. Technological innovations, such as smart cat litter systems,…

Value sales growth of dog food in Hong Kong is being driven by premiumisation and the increasing emphasis on the wellbeing and experiences of these pets, with a greater desire among consumers to enjoy the same activities or events with their dogs due…

In 2023, small local grocers maintained a similar performance to that seen in previous years in Hong Kong, with further current value growth. The positive performance was helped by residential areas remaining a stable and strong source of domestic…

Air care saw sales increase in both retail volume and current value terms in Hong Kong in 2023. Greater time spent at home during the pandemic drove demand for air care products to create a pleasant home environment, and by 2023 this habit had become…

Consumers in Hong Kong have been increasingly gravitating towards herbal/traditional products for both OTC and vitamins and dietary supplements, as a result of greater demand for natural alternatives and more consumers taking greater control of their…

The convenience factor in other hot drinks is becoming increasingly evident, with the emergence of pods in the local market. Brands such as Horlicks, Maltesers, Nescafé Dolce Gusto, and PODiSTA are offering malt-based and chocolate-based flavoured…

The convenience of hot drinks for local consumers is becoming increasingly significant due to the penetration of the pod format in tea, malt-based and chocolate-based flavoured powder drinks. This format offers consumers the flexibility to experiment…

Air treatment products is set to continue to see a growth trend in volume terms in 2023, as a large number of household and residential projects have been restarted since the pandemic restrictions have been removed. Air conditioners in particular is…

Apparel and footwear in Hong Kong is showing significant signs of recovery in 2023, with double-digit retail volume and current value growth. The local government gradually relaxed the city’s social restrictions from the second half of 2022 to early…

Demand for apparel accessories has notably increased in 2023 after three years of tepid sales during the pandemic. Following the reopening of Hong Kong’s border, international tourists have gradually returned. As tourist consumption historically…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Ice cream in Hong Kong is experiencing intensified competition amid shifting consumer behaviour, with brands investing in enhanced palatability and innovative flavours to capture demand in a city witnessing greater mobility outside of the home.…

The trend of clean beauty has expanded into hair care in Hong Kong, as consumers are becoming increasingly conscious of the ingredients featured in various beauty and personal care products. With growing awareness of health and wellbeing, there is a…

In 2023, value sales across much of home furnishings in Hong Kong recorded a further decline. The local market is becoming saturated with a variety of durable bath textiles, for instance, reducing the need for frequent replacements. Economic…

Glass jars, which are mainly used in instant coffee, continued to be the main pack type in the Hong Kong hot drinks market in 2023. They were also recording increasing packaging unit volumes in 2023, as were other widely used pack types, such as…

Street stalls/kiosks returned to growth in current value terms in Hong Kong in 2023, with transaction volumes and outlet numbers also rising. Street stalls/kiosks in Hong Kong have become synonymous with local delicacies, offering a wide range of…

Consumer foodservice saw growth in outlet numbers and transaction volumes in Hong Kong in 2023, along with significant current value growth. 2023 was a year of recuperation for consumer foodservice players in Hong Kong. The previous few years,…

After many years of double-digit current value growth for retail e-commerce in Hong Kong, sales turned to slight decline in 2023. At the beginning of February 2023 the Hong Kong Government implemented the full resumption of travel, with Hong Kong…

Overall laundry care saw a slight decline in retail volume terms in Hong Kong in 2023, due to saturation after several pandemic waves. This led many people to stock up on laundry care products, which they continued to use up in 2023. The decrease in…

Paediatric cough, cold and allergy remedies in Hong Kong saw strong rises in the wake of lifted social restrictions in 2023. The mandatory mask-wearing policy, which had been in place to mitigate the spread of respiratory illnesses, was removed and…

The private housing supply predicted for 2023 has approximately doubled compared with the pre-pandemic period, which is set to lead to an increase in demand for large cooking appliances. Following a spike in new residential housing, especially after…

Food preparation appliances is set to see modest retail volume growth in 2023, despite many consumers heading back out to restaurants due to the removal of pandemic restrictions. The end of the long lockdown period caused a resurgence of consumers…

Hotels is set to see full recovery to the 2019 level of retail value sales in 2023. The return of mainland China tourists after the border reopening has greatly contributed to the recovery of hotels, and thus lodging. However, there has been uneven…

In 2023, men’s skin care and fragrances were among the key growth drivers of men’s grooming in Hong Kong. The male population in Hong Kong is becoming increasingly conscious of appearance, leading to a surge in demand for men's grooming. Male…

Historically, tourism expenditure has played a substantial role in contributing to sales of colour cosmetics in Hong Kong, contributing to at least 30% share. The reopening of borders and the recovery of tourist consumption had a positive impact on…

Glass jars remained the dominant packaging type for sweet spreads in Hong Kong in 2023, despite the rigid plastic pack types – PET bottles and PET jars – continuing to gain share. Glass jars are preferred for their ability to showcase the product's…

Toys and games in Hong Kong recorded low current value growth in 2023, fuelled by the challenges from the global economic situation as well as local consumers spending elsewhere. Traditional toys and games, in particular, experienced a notable…

In 2023, off-trade volume sales of sports drinks in Hong Kong experienced a full recovery to pre-pandemic following the lifting of COVID-19 restrictions in late 2022. With the resumption of sports and exercise routines, consumers increasingly turned…

The lifting of COVID-19 restrictions marked the resurgence of outdoor activities and travel among local consumers, igniting a renewed demand for bags and luggage in Hong Kong. After a hiatus of 2-3 years since the pandemic outbreak in 2020, many…

Toilet care continued to record growth in both retail volume and current value terms in Hong Kong in 2023. Although the pandemic ended, many consumers and businesses alike maintained rigorous cleaning routines and a hygienic bathroom area, including…

Direct selling returned to growth in current value terms in Hong Kong in 2023. However, during the pandemic the channel saw little disruption compared with many others in retail, holding up relatively well, with only minor declines. Social media…

Total volume sales of baked goods are expected to rise in Hong Kong in 2023, driven by foodservice. Since the easing of COVID-19 restrictions in late 2022, many consumers in Hong Kong have returned to their normal work-from-office routine. This has…

The overall tissue and hygiene market showed stronger signs of recovery in 2023. The Hong Kong government began gradually relaxing the COVID-19-related social restrictions in early 2023. By March 2023, Hong Kong had fully reopened, with the lifting…

With the termination of lockdowns and the border reopening in Hong Kong, the nappies/diapers/pants category started to recover in 2023. Demand for nappies/diapers/pants remained tepid, however. The declining birth rate in Hong Kong has led to demand…

Lifted restrictions in post-pandemic Hong Kong meant increased outdoor and travel activities led to a higher demand for wound care products in 2022, particularly sticking plasters/adhesive bandages for emergency use. With the resurgence of outdoor…

The importance of mental health continues to command attention, with sleep being recognised as a crucial factor for maintaining overall wellbeing. The demand for products that address mental health concerns has surged in Hong Kong prompting…

With traveling restrictions and social distancing measures fully lifted, residents in Hong Kong were gradually resuming their normal social lives in 2023. This resulted in an increase dining out and social gatherings, with people now able to meet up…

The retail volume growth rate of small cooking appliances is set to slow in 2023, with this trend also expected to continue in the near future. One of the key reasons for this is the removal of all pandemic restrictions, thus local consumers have…

Consumer appliances is set to see modest retail volume growth in Hong Kong in 2023, due to the removal of pandemic restrictions and subsequent economic growth. Certain categories, such as air treatment products, and in particular refrigeration…

Since the reopening of borders in the fourth quarter of 2022, there has been a surge in enthusiasm among Hong Kong locals to travel abroad after enduring three years of the pandemic. Residents are now showing a strong and sustained interest in…

Consumer lending in Hong Kong is experiencing a spike in growth as the economy recovers from the impact of the pandemic, with 14% growth in gross lending primarily driven by card lending. The reopening of borders in the fourth quarter of 2022 has…

There has been a decline in the number of high net worth individuals (HNWI) in Hong Kong since 2020. In response, charge card operators such as American Express and Diners Club are determined to customise their latest offers to better cater for this…

Despite macroeconomic adversity on a global scale, tourism demand was on the rise in 2023, with a growing number of visitors taking their holidays in Hong Kong. This represented an improvement on 2021 and 2022, when restrictions related to COVID-19…

The demand for and retail volume sales of other dairy products experienced decline even before the pandemic, primarily driven by a shift in consumer preference. Despite a year of respite in 2020, this shift was largely unaffected by the COVID-19…

The retail volume demand for drinking milk products in Hong Kong has gradually stabilised, subsequent to an unprecedented surge witnessed during the height of the pandemic, followed by a strong decline. Over the course of the pandemic, retail sales…