Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Hong Kong, China. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The surge in outbound travel, especially to Southeast Asia in 2023, resulted in double-digit current value growth for sun care in Hong Kong. Sunny locations such as Thailand and Singapore were among the top 10 outbound travel destinations for Hong…
Beauty and personal care in Hong Kong greatly relies on tourism expenditure as a significant contributor to sales, representing at least 20% share pre-pandemic. The recovery of the tourism industry has played a crucial role in revitalising demand,…
Historically, tourism expenditure has played a crucial role in premium beauty and personal care in Hong Kong, holding up to 20% share of sales. The return of tourism flows and the reopening of borders have provided a much-needed boost to the segment,…
In 2023, demand for oral care in Hong Kong grew, as local consumers increasingly prioritised their oral health. Some sought toothpaste that addressed specific concerns, such as sensitivity and repair. Tooth sensitivity, characterised by discomfort or…
In 2023, men’s skin care and fragrances were among the key growth drivers of men’s grooming in Hong Kong. The male population in Hong Kong is becoming increasingly conscious of appearance, leading to a surge in demand for men's grooming. Male…
In 2023, strong current value growth for mass beauty and personal care in Hong Kong was driven by the resumption of tourist expenditure. As international tourists return, there is renewed demand for beauty and personal care products, boosting sales…
The trend of clean beauty has expanded into hair care in Hong Kong, as consumers are becoming increasingly conscious of the ingredients featured in various beauty and personal care products. With growing awareness of health and wellbeing, there is a…
Fragrances in Hong Kong recorded dynamic retail volume and value growth in 2023, driven by the dominant premium segment. The return of international tourists significantly boosted demand for fragrances in the local market, despite the less attractive…
Following a decline in 2022, value sales of depilatories in Hong Kong returned to growth in 2023. With the lifting of social restrictions at the beginning of the year, consumers resumed activities outside of the home, such as swimming, travelling, or…
Due to lifestyles and habits, deodorants in Hong Kong remained relatively niche over the review period. However, there was an increase in demand for these personal hygiene products in 2023, driven by the shift towards more active lifestyles following…
Historically, tourism expenditure has played a substantial role in contributing to sales of colour cosmetics in Hong Kong, contributing to at least 30% share. The reopening of borders and the recovery of tourist consumption had a positive impact on…
In 2023, beauty and personal care in Hong Kong showed greater signs of recovery with moderate double-digit value growth. By early 2023, the government had fully reopened the city with a lifting of all pandemic-related restrictions. As a market that…
In 2023, demand for bath and shower in Hong Kong remained stable and above 2019 volume levels. The pandemic prompted individuals to re-evaluate their lifestyles, leading to the growing desire for a higher quality of life. Nowadays, they are focusing…
In 2023, demand for baby and child-specific products in Hong Kong continued to recover, driven by a number of trends. Sensitive skin remains one of the top concerns among local parents, and this trend reflects the growing awareness and emphasis on…
Glass jars remained the dominant packaging type for sweet spreads in Hong Kong in 2023, despite the rigid plastic pack types – PET bottles and PET jars – continuing to gain share. Glass jars are preferred for their ability to showcase the product's…
Glass packaging remains the leading choice for sauces, dips and condiments in Hong Kong due to its transparency, perceived quality, inert properties, recyclability and customisation potential. Glass bottles and glass jars are seen as an optimum…
The growing emphasis on sustainability and environmental concerns within the packaging industry has led to a reduction in the use of plastic trays for packaging processed meat and seafood products in Hong Kong. Companies like Sealed Air, a prominent…
The unit volume sales of processed fruit and vegetables packaging in Hong Kong recorded a decline in 2023. While the major pack types still maintained their respective positions, most of the leading pack types, including metal food cans and flexible…
In Hong Kong, the preference for plant-based milk is on the rise, driven by a shift towards healthier and more sustainable dietary choices. Unlike traditional soy milk, deeply rooted in Chinese diets, plant-based milk varieties are gaining popularity…
Flexible plastic is the leading pack type in meals and soups packaging in Hong Kong. This can be attributed to several factors, with convenience playing a significant role. Flexible plastic packaging offers ease of use, storage and portability,…