Hong Kong, China

Sales growth of sweet biscuits, snack bars and fruit snacks in Hong Kong is slowing, due to a shift in consumption patterns amid greater time spent outside of the home. Supermarket prices for sweet biscuits are increasing, in part due to the…

Sugar confectionery in Hong Kong continues to record positive growth rates in 2024, despite a slowdown in overall snacking habits due to less time spent at home. Driven by heightened health awareness, local consumers are increasingly seeking…

Overall snacks in Hong Kong is displaying a positive growth trajectory, buoyed by strategic product innovation and evolving consumer preferences. Despite the challenges posed by rising retail prices, manufacturers are leveraging new flavour profiles…

Savoury snacks in Hong Kong continues to evolve, with health-conscious consumers facing an increasingly diverse selection of options. Competition has intensified, as brands drive new product innovation and retailers introduce international imports.…

Ice cream in Hong Kong is experiencing intensified competition amid shifting consumer behaviour, with brands investing in enhanced palatability and innovative flavours to capture demand in a city witnessing greater mobility outside of the home.…

Chewing gum in Hong Kong has demonstrated resilience since the pandemic, with value sales stabilising and exhibiting low, yet positive, growth. While consumer demand for gum remained solid throughout the recovery phase as face-to-face social…

Despite rising cocoa costs and supply chain disruptions, total demand for chocolate confectionery in Hong Kong continues to grow, with seasonal holidays emerging as a key growth driver. Seasonal chocolate and boxed assortments tend to be strong…

Overall demand for wine in Hong Kong continued to grow in 2023, supported by the steady recovery of the on-trade channel amid increased frequency of social events, gatherings and banquets. The city’s reopening was the catalyst for many local…

Total volume sales of spirits in Hong Kong continued to rise in 2023, as tourists and expatriates gradually returned to the city, while an increase in the number of banquets hosted and public festivals, concerts, and events helped to drive up demand.…

RTDs in Hong Kong recorded significant on-trade volume growth as pandemic restrictions were fully removed in early 2023, leading to an increasing number of consumers visiting bars and clubs to socialise. At-home parties also remained popular as a…

Following the removal of pandemic restrictions, demand for cider/perry in Hong Kong continued to improve in 2023 due to the strong performance of off-trade in the city. In addition, the sustained openings of on-trade outlets led to a marginal…

Beer in Hong Kong recorded solid volume growth in 2023 through both off-trade and on-trade channels, fuelled by the gradual recovery of the economy and an increase in the number of large public events and gatherings being hosted following the easing…

Alcoholic drinks in Hong Kong continued to record a positive performance in 2023 via both on-trade and off-trade channels, yet the expected pace of recovery lagged compared to the previous year’s estimates, impacted by a sluggish local economy.…

Retail volume sales of tobacco in Hong Kong continued to strongly decline in 2023. Strong tobacco control measures and legislation introduced by the local government have resulted in a highly saturated and mature market. The government introduced yet…

Demand for cigars in Hong Kong marginally improved in 2023, supporting sales through offline distribution channels in line with the waning impact of the pandemic. One notable development was the opening of cigar shops in the Tsim Sha Tsui East…

Following slowing growth post-pandemic, volume sales of cigarettes in Hong Kong declined in 2023, in line with a stronger fall in smoking prevalence among the adult population. This downward trend was despite the relaxation of pandemic-related rules,…

Due to the return of post-pandemic socialising and outdoor activities, volume sales of sunglasses in Hong Kong continue to rise. The increasing awareness of eye health makes consumers more aware of the importance of wearing sunglasses while outdoors.…

Volume growth of spectacles in Hong Kong is gradually slowing. Since the reopening of the border between mainland China and Hong Kong at the beginning of 2023, a shifting consumer trend called “reverse shopping” has gained momentum among local…

Eyewear in Hong Kong continues to enjoy growing momentum post-pandemic, driven by greater mobility and the return to various activities, including travel. After the adverse impact of the pandemic, eyewear’s value and volume sales in Hong Kong had…

The popular trend of wearing daily disposable lenses (DD) in Hong Kong continues to drive overall category growth. There is greater awareness of health and hygiene among local consumers since the pandemic. Daily disposable lenses do not require…