Home Care in Peru

February 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Home Care industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Air Care
  • Bleach
  • Dishwashing
  • Home Insecticides
  • Laundry Care
  • Polishes
  • Surface Care
  • Toilet Care

If you're in the Home Care industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home Care in Peru report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home Care in Peru?
  • Which are the leading brands in Home Care in Peru?
  • How are products distributed in Home Care in Peru?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Home Care in Peru

Home care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home care?
Table 1 Households 2018-2023
Table 2 Sales of Home Care by Category: Value 2018-2023
Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
Table 4 NBO Company Shares of Home Care: % Value 2019-2023
Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 7 Distribution of Home Care by Format: % Value 2018-2023
Table 8 Distribution of Home Care by Format and Category: % Value 2023
Table 9 Forecast Sales of Home Care by Category: Value 2023-2028
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Air Care in Peru

KEY DATA FINDINGS

Air care sees steady growth overall but the different categories see mixed results
Sapolio extends its lead but private label starting to make inroads
Discounters attracting growing interest thanks to eye-catching prices
Hand-made and artisan candles and air fresheners pose a serious threat to the category
Brands could look to add more variety to win over consumers
New consumption occasions could help to generate more sales
Table 11 Sales of Air Care by Category: Value 2018-2023
Table 12 Sales of Air Care by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Air Care: % Value 2019-2023
Table 14 LBN Brand Shares of Air Care: % Value 2020-2023
Table 15 Forecast Sales of Air Care by Category: Value 2023-2028
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2023-2028

Bleach in Peru

KEY DATA FINDINGS

Bleach loses relevance in the market as the pandemic comes to an end
Consumers turn to affordable brands due to lack of differentiation
Consumers migrate to discounters in search of savings
Increased education on the benefits of laundry care could negatively affect demand for bleach
Price competition expected to heat up as Peru's economy struggles
Competitors could promote new consumption occasions to drive sales
Table 17 Sales of Bleach: Value 2018-2023
Table 18 Sales of Bleach: % Value Growth 2018-2023
Table 19 NBO Company Shares of Bleach: % Value 2019-2023
Table 20 LBN Brand Shares of Bleach: % Value 2020-2023
Table 21 Forecast Sales of Bleach: Value 2023-2028
Table 22 Forecast Sales of Bleach: % Value Growth 2023-2028

Dishwashing in Peru

KEY DATA FINDINGS

Category resumes regular growth after pandemic peak
Dishwashing paste soap remains the preferred option but liquid gaining ground
Supply shortages place further pressure on prices as inflation continues to influence the market
Economic brands set to gain ground while leading players are expected to focus on encouraging Peruvians to trade up from paste to liquid
Category to become more relevant for Home Care competitors
Hand dishwashing will continue to be the dominant option in Peru
Table 23 Household Possession of Dishwashers 2017-2022
Table 24 Sales of Dishwashing by Category: Value 2018-2023
Table 25 Sales of Dishwashing by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Dishwashing: % Value 2019-2023
Table 27 LBN Brand Shares of Dishwashing: % Value 2020-2023
Table 28 Forecast Sales of Dishwashing by Category: Value 2023-2028
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028

Home Insecticides in Peru

KEY DATA FINDINGS

Warmer weather drives category growth as insect populations proliferate
Sapolio remains the standout brand in home insecticides
Price takes on greater relevance and incomes are squeezed
El Niño and climate change set to fuel demand for home insecticides
Consumers could turn to cheaper brands and private label as Peru enters a recession
Spray/aerosol insecticides will remain the most popular option with electric options limited to more affluent consumers
Table 30 Sales of Home Insecticides by Category: Value 2018-2023
Table 31 Sales of Home Insecticides by Category: % Value Growth 2018-2023
Table 32 Sales of Spray/Aerosol Insecticides by Type: % Value 2018-2023
Table 33 NBO Company Shares of Home Insecticides: % Value 2019-2023
Table 34 LBN Brand Shares of Home Insecticides: % Value 2020-2023
Table 35 Forecast Sales of Home Insecticides by Category: Value 2023-2028
Table 36 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028

Laundry Care in Peru

KEY DATA FINDINGS

Laundry detergents faces challenges and opportunities in 2023
Significant downgrade in mid-tier consumption due to economic context
Value becomes the key consumer concern as economic pressures mount
Economy brands set to gain more ground in the short term as Peru enters a recession
Liquid Fabric Softeners has great expansion potential
Companies will need to consider traditional laundry habits if they are to build stronger sales
Table 37 Household Possession of Washing Machines 2018-2023
Table 38 Sales of Laundry Care by Category: Value 2018-2023
Table 39 Sales of Laundry Care by Category: % Value Growth 2018-2023
Table 40 Sales of Laundry Aids by Category: Value 2018-2023
Table 41 Sales of Laundry Aids by Category: % Value Growth 2018-2023
Table 42 Sales of Laundry Detergents by Category: Value 2018-2023
Table 43 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
Table 44 NBO Company Shares of Laundry Care: % Value 2019-2023
Table 45 LBN Brand Shares of Laundry Care: % Value 2020-2023
Table 46 NBO Company Shares of Laundry Aids: % Value 2019-2023
Table 47 LBN Brand Shares of Laundry Aids: % Value 2020-2023
Table 48 NBO Company Shares of Laundry Detergents: % Value 2019-2023
Table 49 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
Table 50 Forecast Sales of Laundry Care by Category: Value 2023-2028
Table 51 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028

Polishes in Peru

KEY DATA FINDINGS

Polishes continues to recover albeit not reaching pre-pandemic sales levels
Competitive landscape remains fairly consolidated due to Intradevco Industrial's broad product portfolio
Distribution landscape comes under the microscope as consumers go in search of the best deals
Flooring trends likely to influence demand over the forecast period
Casual fashion trends a serious threat to sales of shoe polish
Private label could expand as consumers become more price sensitive
Table 52 Sales of Polishes by Category: Value 2018-2023
Table 53 Sales of Polishes by Category: % Value Growth 2018-2023
Table 54 NBO Company Shares of Polishes: % Value 2019-2023
Table 55 LBN Brand Shares of Polishes: % Value 2020-2023
Table 56 Forecast Sales of Polishes by Category: Value 2023-2028
Table 57 Forecast Sales of Polishes by Category: % Value Growth 2023-2028

Surface Care in Peru

KEY DATA FINDINGS

Multi-purpose cleaners remains the largest and most dynamic category in 2023 as consumers focus on value and convenience
Little change in the competitive landscape as the leading brands remain the most visible and widely available options
Traditional cleaning habits remain an obstacle to more significant uptake of surface care
Prices likely to dictate demand for surface care with potential threat from low-cost laundry detergents
Multi-purpose cleaners set to benefit from being a convenient and effective solution to maintaining good hygiene in the home
Education could prove crucial in driving demand
Table 58 Sales of Surface Care by Category: Value 2018-2023
Table 59 Sales of Surface Care by Category: % Value Growth 2018-2023
Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
Table 62 NBO Company Shares of Surface Care: % Value 2019-2023
Table 63 LBN Brand Shares of Surface Care: % Value 2020-2023
Table 64 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2023
Table 65 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2023
Table 66 Forecast Sales of Surface Care by Category: Value 2023-2028
Table 67 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028

Toilet Care in Peru

KEY DATA FINDINGS

Consumer priorities changing as the pandemic comes to an end
Inflation and stock shortages impact the competitive landscape
Discounters gaining traction as consumers go in search of savings
Growth depends largely on greater awareness of the need for toilet cleaning
New fragrances and larger packs could present growth opportunities
Private label likely continue to gain ground as Peru enters a recession
Table 68 Sales of Toilet Care by Category: Value 2018-2023
Table 69 Sales of Toilet Care by Category: % Value Growth 2018-2023
Table 70 NBO Company Shares of Toilet Care: % Value 2019-2023
Table 71 LBN Brand Shares of Toilet Care: % Value 2020-2023
Table 72 Forecast Sales of Toilet Care by Category: Value 2023-2028
Table 73 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Home Care

    • Candle Air Fresheners
    • Car Air Fresheners
    • Electric Air Fresheners
    • Gel Air Fresheners
    • Liquid Air Fresheners
    • Spray/Aerosol Air Fresheners
      • Carpet Fresheners
      • Odour Neutralisers
      • Refrigerator Fresheners
      • Waste Bin Fresheners
      • Other Other Air Care
  • Bleach
      • Automatic Dishwashing Liquids
      • Automatic Dishwashing Powders
      • Automatic Dishwashing Tablets
      • Dishwashing Additives
    • Hand Dishwashing
    • Electric Insecticides
    • Insecticide Baits
    • Insecticide Coils
    • Spray/Aerosol Insecticides
      • Foggers/Bombs
      • In-Home Insect Repellents
      • Moth Proofers
      • Other Other Home Insecticides
    • Carpet Cleaners
      • Dryer Sheets
      • Liquid Fabric Softeners
      • Colour Safe Laundry Bleach
      • Fabric Fresheners
        • In-Wash Spot and Stain Removers
        • Pre-Wash Spot and Stain Removers
      • Starch/Ironing Aids
      • Water Softeners
        • Blues/Bluing
        • Colour Catchers
        • Colour Enhancers
        • Laundry Sanitiser
        • Scent Booster
        • Whiteners
        • Other Other Laundry Aids
          • Standard Powder Detergents
          • Concentrated Powder Detergents
          • Compact Powder Tablet Detergents
          • Liquid Tablet Detergents
          • Standard Liquid Detergents
          • Concentrated Liquid Detergents
        • Standard Powder Detergents
        • Standard Liquid Detergents
        • Concentrated Powder Detergents
        • Concentrated Liquid Detergents
        • Compact Powder Tablet Detergents
        • Liquid Tablet Detergents
        • Bar Detergents
        • Hand Wash Detergents
        • Fine Fabric Detergents
    • Floor Polish
    • Furniture Polish
    • Metal Polish
    • Shoe Polish
        • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
        • Wipes and Refills (Dry Electro-Static)
          • Cleaning Solution
          • Refill Wipes/Pads
        • Starter Kits/Trigger Device
        • All Purpose Cleaning Wipes
        • Furniture Polish Wipes
        • Toilet Care Wipes
        • Window/Glass Wipes
        • Other Impregnated Wipes
      • Starter Kits/Sweepers/Sticks (Excluding Wipes)
      • Wipes (Excluding Starter Kits/Sweepers/Sticks)
    • Bathroom Cleaners
    • Descalers
    • Drain Openers
      • Standard Floor Cleaners
      • Wash and Wax Floor Cleaners
    • Home Care Disinfectants
    • Kitchen Cleaners
    • Multi-Purpose Cleaners
    • Oven Cleaners
    • Scouring Agents
    • Window/Glass Cleaners
    • In-Cistern Devices
      • Rim Blocks
      • Rim Liquids
    • Toilet Care Tablets/Powders
    • Toilet Cleaning Systems
    • Toilet Liquids/Foam

Home Care

This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.

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This report originates from Passport, our Home Care research and analysis database.

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