Gum

As volume sales continue to decline dramatically across both chewing gum and bubble gum, the growth of chewing gum in Malaysia has slowed down slightly in current value terms in 2023 when compared to the previous year. A key contributing factor to…

In 2024, gum in Mexico is projected to see only a marginal increase in retail volume sales, with predicted strong retail current value growth largely dependent on inflationary pressure on prices. The overall performance is heavily influenced by that…

Retail volume sales for gum in Morocco continue to rise in 2024 as players invest in healthier variants in response to consumers’ growing health concerns of consumers. Players such as Mondelez and Foods & Goods (with the latter the local distributor…

Current retail value sales of gum in New Zealand continue to grow, driven by further price increases. Despite falling retail volumes, some local consumers are inclined to incorporate breath-freshening products into their routines. This trend is…

Retail volume sales are falling in gum in Nigeria in 2024 as the category struggles in the face of high inflation and squeezed household budgets. Gum is also recorded strong rises in unit prices, impacting on consumer demand - with reduced incomes…

Gum continues to gradually recover from the pandemic in 2023, although retail volume sales are still declining marginally. Gum increasingly has a bad name, due to its high sugar content and bad environmental reputation in terms of disposability, and…

Mars’ Extra gum continues to overwhelmingly dominate gum in Norway in 2024, with no direct competitive threats from within the category as it holds on to its market share. The category is mature and Mars has not launched anything new. Value share…

There has been a shift in consumption patterns in Pakistan, as rapid urbanization and exposure to western cultures has filtered into Pakistan. The introduction of a variety of flavours and sugar-free gum options is expanding the appeal of chewing…

Gum in Peru in 2024 is rising, but growth in retail volume sales is still insufficient to allow the category to fully recover to pre-pandemic levels. One significant factor contributing to this shortfall is the impact of price increases. While price…

Marketing campaigns grew in importance for the chewing gum industry in Poland towards the end of the review period. Wrigley, the leading player in the chewing gum category in Poland, launched a campaign called "Every Smile is Beautiful" to support…