Gum

The latter part of the review period saw a number of chewing gum manufacturers in Cameroon move to address longstanding consumer complaints about quality standards by reformulating established brands and launching new varieties with softer textures…

Despite the initial growth spurt in 2024, the gum category experienced a significant slowdown in sales later in the year in Canada. This shift can be attributed to a decline in consumer interest, as preferences veer towards healthier snacking…

Unit price growth of gum in Chile serves as a crucial mechanism to offset volume decline, navigating the complex interplay between consumer behaviour, market dynamics, and pricing strategies. As the demand for gum experiences fluctuations, influenced…

After a year of strong retail current value decline in 2022, gum in China returned to growth in 2023, and recovery is expected to continue in 2024. Both chewing gum and bubble gum saw the same trend of decline followed by rebound. However, the upward…

Gum in Colombia continued to be affected by its status as a mature and consolidated snacks category with little room for dynamic activity at the end of the review period. According to trade sources, consumers’ oral care concerns and a desire to…

Consumers continue to conscious about discretionary income in 2023, with the higher price of gum an issue for the less affluent. Gum is not an essential item among Costa Ricans, and so it is easy to reduce consumption, and instead, is more popular as…

Given the strong inflation and growth in unit prices, gum had a moderately successful year in current retail value terms. The number of tourists continues to rise, and the entertainment trend, which was strong in 2022, continues in 2023.…

The health and wellness trend continues to grow in Denmark. Danish consumers are increasingly concerned about sticking to a healthy lifestyle and are looking for healthy snack options. Within the gum category, manufacturers are trying to meet the…

Gum consumption remains steady in 2023 in the aftermath of the pandemic. Gum has historically been a product with high on-the-go and low at-home consumption in the Dominican Republic and was heavily impacted in 2020 at the height of the COVID-19…

Gum is highly dependent on impulse sales in the traditional channel and so the category was heavily affected by the COVID-19 pandemic. As demand subsided, companies substantially reduced their staff, product portfolio and distribution. In 2023,…