Gum

After a year of strong retail current value decline in 2022, gum in China returned to growth in 2023, and recovery is expected to continue in 2024. Both chewing gum and bubble gum saw the same trend of decline followed by rebound. However, the upward…

Gum in Japan is set to see a second year of slight retail volume growth and stronger current value growth in 2024, in a rebound after a period of decline in volume terms. At the beginning of the COVID-19 outbreak, chewing gum (the dominant category)…

Gum saw strong growth in 2023 in retail volume and current value terms as the category continued to recover from the huge decline in sales seen during the height of the pandemic. However, while the category has continued to see healthy growth in 2024…

Gum in Italy continues to achieve positive value and volume sales in 2024. Notably, gum consumption is strongly related to an out-and-about, sociable lifestyle, whereas such activities were curbed during the era of the pandemic restrictions and…

Historically, gum experienced long-term stagnation or decline, with even more significant falls in sales seen during the COVID-19 pandemic. However, sales of gum in South Korea saw a resurgence in 2023 following the end of the pandemic, and growth is…

Chewing gum in Hong Kong has demonstrated resilience since the pandemic, with value sales stabilising and exhibiting low, yet positive, growth. While consumer demand for gum remained solid throughout the recovery phase as face-to-face social…

Gum is posting a negative performance in 2023, with both retail volume and value sales falling, despite rising price points. A major challenge for gum sales is the increased use of self-scan checkouts. Due to gum being an impulse and on-the-go…

Gum in Finland is dominated by free-from-sugar gum offerings, specifically, gum created with the sweetener xylitol, which has been available in Finland since the 1970s when the leading brand, Jenkki, introduced the innovation to the landscape.…

Gum continues to gradually recover from the pandemic in 2023, although retail volume sales are still declining marginally. Gum increasingly has a bad name, due to its high sugar content and bad environmental reputation in terms of disposability, and…

Gum sales were negatively impacted by the pandemic in 2020 due to lockdowns in Saudi Arabia and limited mobility outside of the home. In addition, local consumers were more focused on purchasing essential commodities such as medicine and groceries,…

Gum witnesses an impressive performance in 2023, driven by strong growth in the chewing gum category. Sugar-free gum, in particular, holds a significant share as it is considered a healthier option for freshening breath. With socialisations and…

The gum category suffered a significant setback due to the COVID-19 health crisis in 2020, particularly as it heavily relies on impulse purchasing. Many consumers opted for online shopping amidst pandemic-induced lockdowns, which led to a steep…

It has been a challenging few years for sales of gum in the Philippines. The discretionary character of gum makes it is easy for consumers to sacrifice gum, especially if they have limited finances, which many have as a result of the economic impact…

The latter part of the review period saw a number of chewing gum manufacturers in Cameroon move to address longstanding consumer complaints about quality standards by reformulating established brands and launching new varieties with softer textures…

Retail volume sales of gum have been restored after the losses suffered during the COVID-19 pandemic, with sales coming back to more stagnant growth in 2023. By comparison, current value growth continued in double-digits thanks to retail price…

Gum sales, primarily driven by impulse purchases, faced a significant setback due to the COVID-19 pandemic. With consumers spending more time at home, the need for gum as a quick oral cleaning solution diminished. As a result, gum sales struggled to…

In 2023, the gum category is set to see a slight increase in volume terms. This is due to the fact that the impact of the COVID-19 crisis has waned and the population has returned to a more normal lifestyle. In this context, with much higher levels…

Gum saw an improved performance in volume terms in 2023, following a sharp decline in the previous year. The latter was due falling sales of Strauss Group’s Must, Bazooka and Elite brands, following a salmonella scare in one its factories in April…

Chewing gum saw a second year of decline in retail volume terms in 2023, albeit to a lesser extent than the previous year. Sales of chewing gum remain largely impulse-driven and with more Hungarians working from home, at least on a hybrid basis, they…

Gum has seen strong growth in both value and volume terms for the second consecutive year in 2023, although sales have still not reached pre-pandemic levels in volume terms. Gum sales depend to a large extent on distribution via impulse channels,…