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Gum

Market research on the snacks industry. Standardised and cross-co...

Market research on the snacks industry. Standardised and cross-comparable statistics including total market sizes, market share and brand performance, distribution and industry trends.​ Insight and data cover chocolate and sugar confectionery, gum, s...

Country Report

Gum in China

Jun 2024

After a year of strong retail current value decline in 2022, gum in China returned to growth in 2023, and recovery is expected to continue in 2024. Both chewing gum and bubble gum saw the same trend of decline followed by rebound. However, the upward…

USD 1,195
Country Report

Gum in Switzerland

Jul 2023

Gum is posting a negative performance in 2023, with both retail volume and value sales falling, despite rising price points. A major challenge for gum sales is the increased use of self-scan checkouts. Due to gum being an impulse and on-the-go…

USD 1,195
Country Report

Gum in Finland

Jun 2023

Gum in Finland is dominated by free-from-sugar gum offerings, specifically, gum created with the sweetener xylitol, which has been available in Finland since the 1970s when the leading brand, Jenkki, introduced the innovation to the landscape.…

USD 1,195
Country Report

Gum in Tunisia

Jul 2023

The illicit gum trade is showing strong growth in 2023 due to the expansion of brands available. Several imported brands that are legally imported to Tunisia, such as Kent and Mentos, are also available in the illegal trade. Consumers are attracted…

USD 1,195
Country Report

Gum in Bulgaria

Jul 2023

Growth in retail volume sales of gum in Bulgaria in 2023 looks set to surpass that recorded in 2022, with chewing gum and bubble gum both projected to register improved results in this respect. This is mainly explained by the fact that consumption is…

USD 1,195
Country Report

Gum in the Netherlands

Jun 2023

During the pandemic, gum, as a product area, experienced added challenges. With reduced social interactions, increased remote work, and home schooling, mouth fresheners became less relevant to consumers. Unfortunately, even after the pandemic…

USD 1,195
Country Report

Gum in Ecuador

Jun 2023

Gum is highly dependent on impulse sales in the traditional channel and so the category was heavily affected by the COVID-19 pandemic. As demand subsided, companies substantially reduced their staff, product portfolio and distribution. In 2023,…

USD 1,195
Country Report

Gum in Malaysia

Jun 2023

As volume sales continue to decline dramatically across both chewing gum and bubble gum, the growth of chewing gum in Malaysia has slowed down slightly in current value terms in 2023 when compared to the previous year. A key contributing factor to…

USD 1,195
Country Report

Gum in Japan

Jun 2023

Gum is set to continue to see a decline in retail volume terms in 2023. In fact, gum in Japan has been suffering a long-term decline in volume terms due to the falling number of smokers, who are a key consumer group for the category. Moreover, the…

USD 1,195
Country Report

Gum in France

Jun 2023

Chewing gum saw a second year of positive, albeit modest growth in retail volume terms in 2023, following a period of heavy losses due to the impact of the COVID-19 pandemic. While the category benefited to some extent from the return of consumers to…

USD 1,195
Country Report

Gum in Austria

Nov 2023

After low demand during the pandemic years, gum sales were up in 2023, after experiencing a revival in 2022. The relaxation of COVID-19 restrictions and the reduced incidence of wearing masks pushed up demand for chewing gum in 2023. Gum is mainly…

USD 1,195
Country Report

Gum in the US

Jul 2023

While retail volume and current value sales grew in 2022, and this is set to continue in 2023, per capita consumption and spending on gum still fall short of the pre-pandemic level. Prior to 2020, the long-term trend for gum had been for decline,…

USD 1,195
Country Report

Gum in Portugal

Jul 2023

Gum is slowly recovering from the declines in sales seen during the era of the COVID-19 restrictions. Gum consumption dropped substantially from the start of the pandemic, hampered by a decline in on-the-go consumption, with many consumers eventually…

USD 1,195
Country Report

Gum in South Africa

Jul 2023

Although retail volume sales of gum are expected to return to a slight decline in 2023, the category is set to record strong single-digit retail current value growth in 2023, primarily driven by price rises, value-added options, and flavour…

USD 1,195
Country Report

Gum in Slovakia

Jul 2023

The elevated inflation in 2023, along with rising production costs, is expected to significantly impact gum as a product area not only in 2023 but also in the future. As prices rise, consumer spending on non-essential items such as gum slightly…

USD 1,195
Country Report

Gum in Poland

Jul 2023

Marketing campaigns grew in importance for the chewing gum industry in Poland towards the end of the review period. Wrigley, the leading player in the chewing gum category in Poland, launched a campaign called "Every Smile is Beautiful" to support…

USD 1,195
Country Report

Gum in Croatia

Jul 2023

Given the strong inflation and growth in unit prices, gum had a moderately successful year in current retail value terms. The number of tourists continues to rise, and the entertainment trend, which was strong in 2022, continues in 2023.…

USD 1,195
Country Report

Gum in Argentina

Jul 2023

In 2022, gum sales experienced robust growth in volume terms, and positive growth is expected in 2023, albeit still below pre-pandemic levels. While the end of the pandemic brought about a rebound in gum sales, several trends that emerged during the…

USD 1,195
Country Report

Gum in New Zealand

Jun 2023

While New Zealand has returned to a sense of normality post-pandemic, the wider effects of it continue to linger in the form of sustainably high rates of inflation. The drivers behind this are multi-faceted, with the Reserve Bank of New Zealand…

USD 1,195
Country Report

Gum in Guatemala

Jun 2023

Gum is one of the categories still suffering from the Coronavirus (COVID-19) pandemic’s harsh impact. Despite the full return of consumer mobility, retail volume sales will remain below pre-pandemic levels in 2023. Industry sources note that fewer…

USD 1,195
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