Gum

Retail sales of gum saw a positive performance in current value terms in 2023, continuing the trend of the previous year. Growth was boosted by the return to out-of-home activities, following the normalisation of consumer lifestyles post-COVID-19.…

The demand for gum in Ukraine suffered heavily in the wake of the Russian invasion of the country in 2022. This was partly because consumers in Ukraine looked to save money, and they tended to make fewer impulse purchases, which included perceived…

Gum continues to gradually recover from the pandemic in 2023, although retail volume sales are still declining marginally. Gum increasingly has a bad name, due to its high sugar content and bad environmental reputation in terms of disposability, and…

In 2023, gum saw minimal decline in retail volume terms due to diminishing consumer demand for products in this category. Health and wellness trends and changing consumer preferences are diverting consumers away from gum and towards healthier snack…

While retail volume and current value sales grew in 2022, and this is set to continue in 2023, per capita consumption and spending on gum still fall short of the pre-pandemic level. Prior to 2020, the long-term trend for gum had been for decline,…