Gum

While for many snacks, the pandemic period of home seclusion led to higher uptake in Germany, gum suffered from declining sales. Gum tends to be purchased spontaneously and, in addition to the taste and chewing experience, the product is also…

Despite the potential impact of price increases across various snack categories, chewing gum in Greece has exhibited considerable resilience. The typically low price point of chewing gum has ensured that its products remains an accessible purchase…

Gum in Ireland is recording marginally positive retail volume sales growth in Ireland in 2024, following on from a pattern set in 2023 when inflation impacted consumer spending. Pressures remain in 2024 even though inflation has slowed somewhat.…

Gum in Italy continues to achieve positive value and volume sales in 2024. Notably, gum consumption is strongly related to an out-and-about, sociable lifestyle, whereas such activities were curbed during the era of the pandemic restrictions and…

Mars’ Extra gum continues to overwhelmingly dominate gum in Norway in 2024, with no direct competitive threats from within the category as it holds on to its market share. The category is mature and Mars has not launched anything new. Value share…