Gum

Retail volume and current value growth rates for gum in Azerbaijan in 2024 are set to be weaker than those recorded in 2023. The slowdown is mainly explained by ongoing inflationary pressures, which are driving up unit prices and making consumers…

After a year of strong retail current value decline in 2022, gum in China returned to growth in 2023, and recovery is expected to continue in 2024. Both chewing gum and bubble gum saw the same trend of decline followed by rebound. However, the upward…

Chewing gum in Hong Kong has demonstrated resilience since the pandemic, with value sales stabilising and exhibiting low, yet positive, growth. While consumer demand for gum remained solid throughout the recovery phase as face-to-face social…

The demand for gum, namely chewing gum and bubble gum, remains relatively muted in 2023. A large proportion of gum purchases are impulse in nature and low-ticket price purchases. Most purchases of gum tend to be made from small local grocers, and are…

Distribution channels play a crucial role in sales of gum, ensuring on-the-go and impulse purchase accessibility for consumers. Supermarkets and hypermarkets have long been the primary sales points for gum, offering a wide variety of options for…