Greece

Extremely high inflation levels, resulting in price increases across most consumer goods, have directly impacted household purchasing power and led to changes in consumer behaviour. Within hosiery, consumers have become more price-sensitive,…

Rising inflation and the decline in disposable incomes negatively impacted hot drinks' performance in 2023. Significant increases in price across hot drinks and high inflation led consumers to be increasingly price-sensitive, with sales driven by…

The number of households is set to decrease slightly in Greece over 2022-2027, with single person households becoming the leading household type. In 2022, household spending was affected by inflation, which stood at 9.6%, increasing living costs. The…

The ready meals category is not as strong in Greece as in other Western countries due to the fact that Greek households still remain fairly traditional, with families eating primarily home cooked meals instead of buying packaged ready meals. This…

Protein is perhaps the most popular ingredient consumers currently look for in almost any packaged food in the Greek market. With the increasing interest in regular exercise and sporting activity after the outbreak of COVID-19, Greek consumers have…