Greece

Halva, a traditional Greek product rich in nutrients, is witnessing a rapid rise in popularity in 2023. Traditionally associated with fasting periods, halva has transcended this limited role to become a staple in the Greek diet. This shift can be…

Volume sales of sun protection continued to grow in Greece in 2023, driven by the momentum of tourism and rising consumer awareness regarding sun hazards, even off-season. Indeed, daily UV protection is now commonplace. On the other hand, the…

Supermarkets saw value growth in Greece in 2023. Players in the channel expand their networks mainly through acquisitions, primarily focusing on the acquisition of small local chains in order to open stores all over Greece. Smaller chains were hit…

As a result of the decline in disposable incomes, consumer spending priorities have changed and, in turn, we are seeing sluggish volume sales overall, in addition to challenges faced by certain value-added products which come with higher price tags.…

Though retail volume growth is slowing for snack bars overall in 2023, snack bars have steadily gained favour among consumers in Greece, marking a rising trend towards healthy and convenient, on-the-go food options. Oat-based bars, in particular,…

Nuts and seed-based spreads are much loved by Greek consumers who try to follow a healthy lifestyle, as these spreads have a very high nutritional value. People include these spreads on their breakfast or as ingredients to make healthy recipes, such…

Tea is yet to be a mature landscape in Greece, and as such, it has been attracting investment, with new players and launches seen during the review period. However, in 2023, the cost of living crisis resulted in a slowdown in development. The decline…

In 2023, the tissue and hygiene landscape in Greece recorded double-digit retail value growth, driven by rising price points. However, the decline in disposable incomes influenced and shaped consumer behaviour in the tissue and hygiene market. While…

Tobacco in Greece posted only modest growth in volume terms in 2023. This occurred within the context of rising levels of health awareness in the country, which had a negative impact on consumption. The cost of living crisis, spurred by a sharp rise…

Fragrance is a key area of new developments in toilet care, as players vie to catch consumers' attention. For example, third-placed overall brand Klinex (Unilever Hellas SA) launched a new series of rim blocks with essential oils, with unique…