Greece

Dermatologicals has seen demand weaken in the post-pandemic period. While certain COVID-19 related habits, such as the use of hand sanitisers, remain relevant and people in Greece continue to use them much more than they did in the past, this is a…

Digestive health has recovered its status as a key growth driver in dietary supplements, with probiotics amongst the best performers in the Greek market. Demand was growing rapidly prior to the outbreak of COVID-19, but the pandemic led to growth…

Within OTC digestive remedies, the penetration of herbal/traditional products is growing rapidly. This is because there is significant value growth potential for manufacturers as the premium positioning of herbal/traditional products allows for…

Consumer mobility is evolving as urbanisation, sustainability and growing technological savviness are driving demand for travel supported by dynamic payment solutions. Euromonitor International introduces the Digital Payments in Mobility Index to…

Direct selling saw sales fall significantly in Greece in 2023. Since direct selling requires not only sales and interpersonal skills, but also strategic thinking, Oriflame decided to start blogging about how people can use direct sales techniques to…