Greece

The price of coffee has increased in both the off and on trade, leading more consumers to replace takeaway coffee with their home creations. While a significant part of the Greek population would have a takeaway coffee daily, the decline in…

The market for cigars, cigarillos and smoking tobacco in Greece saw a decline in volume sales in 2023, continuing the trend of the previous year. While the largest product area, fine cut tobacco, has proved to be more resilient than cigarettes,…

Retail volume sales of cigarettes in Greece posted a decline in 2023, following the sluggish performance of the previous year. This occurred within the context of rising levels of health awareness in the country, which had a negative impact on…

As the appeal of cider/perry in Greece remained limited among the domestic population, the category’s performance was fairly flat in 2023, with only a marginal drop in total volume sales. Retail volume sales dropped moderately while on-trade volume…

Oats have emerged as an increasingly popular ingredient in chocolate confectionery among Greek consumers. Violanta, a player active in both sweet biscuits and chocolate confectionery, has capitalised on this trend by diversifying its product range…