Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
2023 saw dramatic rises in living costs resulting from soaring inflation and price hikes for food and energy, with consumer purchasing power squeezed considerably. Greeks had to reduce their spending on foodservice and prioritise essential purchases.…
Most independent self-service cafeterias in Greece are located in travel and lodging locations such as ferries, highway service stations, and campsites, for example. Within this context, following the strong growth recorded in 2022 in response to…
A large proportion of revenue in street stalls/kiosks in Greece is dependent on events such as festivals and football matches, deriving from operators selling food and drinks just outside of the action. With sales surpassing pre-pandemic levels by…
Air care is a discretionary category, thus is facing the challenges of offering non-essential products in a time of economic uncertainty and inflationary pressures. That said, sales are still managing to show positive volume and value growth, albeit…
Despite bleach remaining in a volume slump and suffering from maturity, the category is actually somewhat benefitting from consumers' reduced purchasing power. Essentially, bleach offers a cheap and effective cleaning solution, despite its negative…