Greece

High inflation in 2023 led to declining disposable incomes, in turn slowing down domestic spending in foodservice, despite the year marking a post-pandemic return to normal. While Q1 began with improved performance in terms of sales per outlet, the…

2023 saw dramatic rises in living costs resulting from soaring inflation and price hikes for food and energy, with consumer purchasing power squeezed considerably. Greeks had to reduce their spending on foodservice and prioritise essential purchases.…

Most independent self-service cafeterias in Greece are located in travel and lodging locations such as ferries, highway service stations, and campsites, for example. Within this context, following the strong growth recorded in 2022 in response to…

A large proportion of revenue in street stalls/kiosks in Greece is dependent on events such as festivals and football matches, deriving from operators selling food and drinks just outside of the action. With sales surpassing pre-pandemic levels by…

Air care is a discretionary category, thus is facing the challenges of offering non-essential products in a time of economic uncertainty and inflationary pressures. That said, sales are still managing to show positive volume and value growth, albeit…

Despite bleach remaining in a volume slump and suffering from maturity, the category is actually somewhat benefitting from consumers' reduced purchasing power. Essentially, bleach offers a cheap and effective cleaning solution, despite its negative…

Dishwashing is booming in value growth, driven by price hikes caused by increased costs for manufacturers and inflation overall. On the other hand, volume remains stable, albeit at low growth rates. This is because many dishwashing products are…

Overall inflationary pressures eased in Greece in 2023, compared to the inflation spikes seen in 2022. However, despite this improving economic environment, inflation remains high on home care products. Such pressures derive from the rise in energy…

Home insecticides is another category which is being impacted by price hikes, driven by high costs for manufacturers and inflationary pressures. Whilst players have aimed to absorb their own costs as much as possible, especially in light of the…

Despite laundry care remaining in a negative volume slump, value sales remain supported by the higher prices in the category, as the notable players are big global names. Indeed, Procter & Gamble Hellas SA and Unilever Hellas SA are the top two…