Greece

Value growth in hair care appliances was driven by air styling brushes in 2023, a relatively new category in Greece, posting a strong increase in growth. The value increase also benefited from the entry of Dyson products, which have a retail price…

Players are capitalising on the particularly strong demand for healthy ready meals as these combine the desire for a nutritious meal with convenience and consumers’ now entrenched habit of consuming ready meals whilst at work. At the end of 2022, new…

Plant-based milk is rising in popularity; the consumer base is widening with a growing number of people shifting to plant-based diets for reasons of health and wellness, in addition to avoiding products with lactose. As seen with vegan cheese,…

The experiences of the COVID-19 crisis led consumers to feel that products such as hot drinks should not only satisfy thirst and need, but also provide elements to boost the functioning of their immune systems and help with their health. This has…

2022 was a challenging year for milk production due to high price points. In particular, fodder got much more expensive, and livestock farmers could not feed their animals, leading to a higher proportion of being slaughtered. As a result, the number…