Greece

Players are capitalising on the particularly strong demand for healthy ready meals as these combine the desire for a nutritious meal with convenience and consumers’ now entrenched habit of consuming ready meals whilst at work. At the end of 2022, new…

Plant-based milk is rising in popularity; the consumer base is widening with a growing number of people shifting to plant-based diets for reasons of health and wellness, in addition to avoiding products with lactose. As seen with vegan cheese,…

In 2023, open-loop pre-paid cards have seen a mild increase in the number of cards, transaction volume, and transaction value. This uptick is part of the general momentum in card transactions driven by the proliferation of digital wallets,…

The experiences of the COVID-19 crisis led consumers to feel that products such as hot drinks should not only satisfy thirst and need, but also provide elements to boost the functioning of their immune systems and help with their health. This has…

2022 was a challenging year for milk production due to high price points. In particular, fodder got much more expensive, and livestock farmers could not feed their animals, leading to a higher proportion of being slaughtered. As a result, the number…

Although washing machines are appliances of high priority and will therefore be replaced immediately if they stop working, the replacement of functioning washing machines was postponed by consumers in 2022 and 2023. This was due to households gaining…

Other hot drinks posted a steep retail volume decline in 2023, aligned to the cost of living crisis and lower disposable incomes. As such, consumer purchasing changed, and many focused on essentials, with other hot drinks lacking commodity status. In…

Air fryers is a dynamic category in consumer appliances, posting the strongest growth in retail volume in 2022 while continuing to witness an increase in penetration in 2023. More players have entered the landscape, and the increase in competition…

The penetration of freestanding cookers is steadily decreasing year-on-year as trends in kitchen design are unfavourable to these products. Freestanding growth derives solely from replacement purchases and small models targeted at students. The…

The prices of most products in food preparation appliances were subjected to hikes, driven by rising inflation, and an uplift in costs for transportation and manufacturing in 2022. While transport and shipping costs were beginning to normalise, price…