Greece

Dishwashers recorded a strong increase in retail volume sales during COVID-19. As consumers spent more time at home, due lockdowns and ongoing working from household, many used their dishwashers more, resulting in devices being replaced. Furthermore,…

Following the recovery from COVID-19, in 2022, consumers moved spending towards services above goods, leading to a decline in sales of consumer appliances. In addition, spending on consumer appliances was heightened during the outbreak, with home…

The sports drinks landscape posted an increase in retail volume during 2023, as sales continued to recover from the losses it saw during COVID-19. However, slow growth is driven by inflationary pressures and the impact on disposable incomes, given…

The price of coffee has increased in both the off and on trade, leading more consumers to replace takeaway coffee with their home creations. While a significant part of the Greek population would have a takeaway coffee daily, the decline in…

Olive oil is generally the preference of Greek consumers as they consider it more nutritious and healthier than vegetable and seed oils. Following the negative impact of inflationary pressures in 2022, the Greek olive oil industry has experienced new…

Within apparel and footwear, childrenswear was the least affected by COVID-19 and lockdowns, so the high growth recovery rates seen in apparel for adults are not as evident in childrenswear in 2023. Widespread and ongoing economic uncertainty is…

Inflation and regular price increases have significantly affected the baked goods category in 2023. Amid rising costs, bakeries suffered a significant drop in revenues, meaning price increases were essential as most players could not absorb the…

In 2023, credit cards are experiencing growth in terms of the number of cards, volume, and value of transactions. After a prolonged period of recovery from the Greek financial crisis of the previous decade, credit cards have found a stable position…

The consumption of cream has decreased, with prices increasing, leading consumers to reduce their purchases. In addition to high price points, consumers have turned to healthier options, so they are looking for alternative creams that are better for…

The key growth driver in sleep aids in terms of ingredients is melatonin. The variety and availability of products based on melatonin increased dramatically at the end of the review period. The launch of Procter & Gamble’s ZzzQuil Nature made a…