Greece

The energy crisis and high inflation continues to impact staple foods in 2023. Consumers are trying to save money either by reducing the amount of products they buy or switching to more affordable options, including private label. Retailers are…

The lifting of pandemic restrictions has boosted sales of Jeans in Greece in 2023, while unusually low temperatures in May and June prolonged the jeans-wearing season (usually, sales begin to decline in mid-spring, when local consumers switch to…

Breakfast cereals have witnessed strong price inflation in recent years and this trend remains prominent in 2023. Many Greeks are opting to make their own cereals instead of buying packaged cereals, guided by a plethora of easy recipes available…

The increasing awareness of the link between high sugar consumption and obesity, especially amongst children, has shed light on the importance of reducing the sugar content of highly calorific foods, including snacks. Indeed, growing awareness of the…

Across the review period, innovation was strong on the cheese category. Until recently, Greek law mandated the pasteurisation of milk for health reasons. However, a new legislation framework across the review period allowed cheese production from raw…

Due to high airport fees at Athens International Airport “Eleftherios Venizelos” (AIA), Ryanair shut down its Athens base in October 2022. The airline withdrew two aircraft between October 29th to March 31st, leading to a reduction of scheduled…

While overall wearables are expected to register a decline in volume sales, smartphones are expected to register volume growth. Sales of activity bands and activity watches are expected to register significant volume decline, as consumers migrate to…

Planet Foods, the pioneering Greek start-up specialising in plant-based ice cream with an authentic ecological footprint, has made a powerful entry into the Greek ice cream market. Despite being operational for only two years, the company's rapid…

Excluding hair care and baby wipes, the baby and child-specific category registered volume decline in Greece in 2023, with current value growth resulting from unit price rises. Volume decline can be attributed to falling birth rates, leading to…

Following Olympia’s EUR50 million investment in Public, which left Olympia owning 98% of the Public-Media Markt venture in Greece and Cyprus, the Media Markt stores have been rebranded Public + home and specialise in white appliances. Consequently,…