Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
2023 saw dramatic rises in living costs resulting from soaring inflation and price hikes for food and energy, with consumer purchasing power squeezed considerably. Greeks had to reduce their spending on foodservice and prioritise essential purchases.…
In 2023, retail adult incontinence in Greece recorded positive retail value and volume growth, with value sales boosted by rising price points. Unlike other hygiene product categories where the share of private labels is low, this is not the case…
General merchandise stores saw continued current value growth in Greece in 2023. Many brands continue to invest heavily in traditional advertising, such as through television, since it still manages to target consumers aged above 40 years old who…
In 2023, growth in the largest subcategory in beauty and personal care in Greece, body wash/shower gel, was driven by price increases and tourism. Private label registered brand share growth owing to the tightening of household budgets.
The home products specialists channel registered current value growth in Greece in 2023. During the year, Leroy Merlin, the third largest brand in home products specialists overall, inaugurated its first Naterial store, a showroom that offers the…