Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The Athens in Greece report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…
Though retail volume growth is slowing for snack bars overall in 2023, snack bars have steadily gained favour among consumers in Greece, marking a rising trend towards healthy and convenient, on-the-go food options. Oat-based bars, in particular,…
Halva, a traditional Greek product rich in nutrients, is witnessing a rapid rise in popularity in 2023. Traditionally associated with fasting periods, halva has transcended this limited role to become a staple in the Greek diet. This shift can be…
The cessation of the pandemic and the subsequent transition back to normality have played a significant role in accelerating snack consumption in Greece. As people are spending more time outside their homes, they are leaning on the convenience of…
AgriFarm has recently unveiled its latest product line: vegan snack bars crafted from legumes. These come in three novel flavours, namely, roasted vegetables with thyme, Greek herbs with oregano, and Mediterranean with tomato, olive, and basil. The…
Planet Foods, the pioneering Greek start-up specialising in plant-based ice cream with an authentic ecological footprint, has made a powerful entry into the Greek ice cream market. Despite being operational for only two years, the company's rapid…
Despite the potential impact of price increases across various snack categories, chewing gum in Greece has exhibited considerable resilience. The typically low price point of chewing gum has ensured that its products remains an accessible purchase…
Oats have emerged as an increasingly popular ingredient in chocolate confectionery among Greek consumers. Violanta, a player active in both sweet biscuits and chocolate confectionery, has capitalised on this trend by diversifying its product range…
Greece’s business environment lags behind it regional peers, burdened by rigid labour market regulations, slow and inefficient judicial system, prevalent corruption, heavy taxation and weak financial system. The country boasts rather highly educated…
Ongoing depopulation in Greece in 2021-2040 will be driven mainly by natural decrease as birth rates remain low. Ageing will affect consumer trends and add to pressure on state resources. Athens will remain the key consumer market, despite shrinking…