Greece

The penetration of RTD Tea sales in supermarkets remains low, and the bulk of the retail volume is derived from the impulse channel. As impulse purchases drive consumption, RTD tea is less impacted by the cut in consumer spending that is challenging…

RTD coffee has a very low penetration in Greece, largely due to strong competition from fresh coffee. The strong coffee culture in the country, and the wide availability of specialist coffee shops means that takeaway coffee prices are very…

Largely driven by the health trend, chilled Juice has been favoured over the review period, with consumers appreciating the higher nutritional value compared to ambient Juice. However, moving into 2023, ambient Juice had a better performance; the…

Energy drinks remained one of the most dynamic categories in terms of growth in 2023. Even though consumption has been steadily growing for several consecutive years, the landscape has yet to hit maturity and continues to grow. Factors that are…

There was a lack of developments and investment in the concentrates landscape in 2023, which negatively impacted performance. As a result, sales have continued to decline for another consecutive year. Concentrates is challenged by being viewed as a…