Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Several factors contribute to an expected significant decline in home audio in 2023. Continuing elevated inflation is reducing consumer purchasing power. In addition, during the early pandemic, there was a surge in spending on home audio, as people…
Headphones is expected to register double-digit volume growth in 2023 and is expected to be the best performing consumer electronic in 2023. This growth is solely driven by increased volume sales for TWS earbuds, with volume sales expected to fall…
The picture is expected to be bleak for consumer electronics in 2023, with overall volume sales expected to fall. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the significant rise in inflation and tightening monetary…
Computers and peripherals are expected to be the worst performing consumer electronic in 2023, with double-digit volume decline. Part of the decline is related to surge in spending on computers and peripherals during the early days of the pandemic,…
Though retail volume growth is slowing for snack bars overall in 2023, snack bars have steadily gained favour among consumers in Greece, marking a rising trend towards healthy and convenient, on-the-go food options. Oat-based bars, in particular,…
Halva, a traditional Greek product rich in nutrients, is witnessing a rapid rise in popularity in 2023. Traditionally associated with fasting periods, halva has transcended this limited role to become a staple in the Greek diet. This shift can be…
The cessation of the pandemic and the subsequent transition back to normality have played a significant role in accelerating snack consumption in Greece. As people are spending more time outside their homes, they are leaning on the convenience of…
AgriFarm has recently unveiled its latest product line: vegan snack bars crafted from legumes. These come in three novel flavours, namely, roasted vegetables with thyme, Greek herbs with oregano, and Mediterranean with tomato, olive, and basil. The…
Planet Foods, the pioneering Greek start-up specialising in plant-based ice cream with an authentic ecological footprint, has made a powerful entry into the Greek ice cream market. Despite being operational for only two years, the company's rapid…
Despite the potential impact of price increases across various snack categories, chewing gum in Greece has exhibited considerable resilience. The typically low price point of chewing gum has ensured that its products remains an accessible purchase…