Finland

Hot drinks faces maturity in Finland where coffee is already well established and the consumption of tea bags black is on the decline. Retail volume sales have come under pressure from unit price increases caused by high inflation and increased…

Nordic rapeseed oil is benefiting from being seen as a locally sourced superfood, boosting sales of domestic cooking oils. It is noteworthy that, as the global supply of sunflower oil suffered shortages in 2022, Finns increasingly turned to locally…

Sugar has increasingly become the focus of consumer health concerns around the world, with excessive consumption of sugar in modern diets associated with the development of a number of health problems, including obesity, type 2 diabetes and…

Finns are clearly migrating towards fruit/herbal tea, green tea and other tea, which are snatching sales away from black tea. This movement is being powered by the health and wellness trend, as well as Finns’ keenness to experiment with new products…

Health claims related to xylitol remain relevant in the Finnish snacks market, and snack products containing xylitol are gaining in popularity. The Jenkki brand and its xylitol health claims have been present since the first xylitol sweetened gum was…

The selection of functional soft drinks is growing in Finland and consumers are exhibiting great interest in products that offer added protein and an energy boost. Finns lead hectic and active lifestyles in the cold and dark Nordic climate, making…

The oat boom continues expanding in Finland. Not only are oats a traditional Nordic superfood, but there is also considerable new product development allowing brands to deliver value-added benefits. The health benefits of oats are widely known in…

Hypermarkets remains the leading retail (not only grocery retail) channel in Finland, with around a third of overall sales of grocery retailers in 2023. Hypermarkets has managed to maintain its extend its lead over supermarkets (the second biggest…

Finns are amongst the biggest consumers of ice cream in Europe. While sales fluctuate according to whether the Nordic summer is warm or cool, it is noteworthy that Finns are widely known to indulge in ice cream in the winter, aiding sales on the…

Retail volume sales in juice faces decline in 2023 with sales normalising in Finland. Finnish consumers have returned to work and now spend less time at home post-pandemic. Demand in juice also continues to suffer from the impact of the soft drink…