Finland

The digestive remedies category is set to achieve a solid growth rate in 2023. Several areas are seeing a positive performance, with some being driven by the increase in travel since the ending of COVID-19 related restrictions, while others have been…

Direct selling has always been a marginal retail channel in Finland, and has in recent years seen a clear decrease – sales fell in 2023 for the seventh year in a row in current value terms. Even more worryingly, direct selling underperformed…

Discounters in Finland registered stagnant current value growth in 2023, as inflation remained high and the Finnish economy weakened. Discounters proved a more attractive choice to consumers seeking affordable brands and private label. The location…

Dishwashing has been adversely affected by price growth, leading consumers to adopt more economical practices. Users of automatic dishwashing machines are opting for full loads to maximise efficiency. Some consumers are downgrading from all-inclusive…

The pet dog population remained stable in 2023 but households came under growing pressure due to high inflation and a rise in the cost of living. This was reflected in double-digit growth in current value terms in dog food but only modest growth in…

Drinking milk products in Finland continued to see normalising sales after the heightened demand that was the COVID-19 pandemic, when consumers stockpiled goods. Inflation and increasing production costs drove up the milk prices in 2022 and continued…

Unit prices of edible oils continued to fluctuate in 2023. While sunflower oil’s unit price saw jumps due to the war in Ukraine, olive oil also became more expensive due to the effect of drought on supply. Overall, at the end of the review period,…

Energy drinks is witnessing continuing robust growth in retail volume and value sales, supported by heavy investment in marketing campaigns, outdoor ads and TV commercials. Players are also invested in their social media presence and in partnerships…

Eye care sales are set to rise in 2023. The increasing use of digital screens for both work and leisure, with smartphones becoming ever more central to virtually every area of consumers’ lifestyles, is driving up the prevalence of a variety of eye…

Fragrances in Finland, as a product area, experienced positive growth in both volume and value terms in 2023. This can be attributed in part to a return to pre-pandemic fragrance use habits and high levels of marketing activity from major brands.…