Finland

Trading down did not have a significant impact on sales of cat food in 2023 despite price increases and a sharp rise in the cost of living. The quality of the cat food remains a top priority for Finns and thus they are generally reluctant to trade…

Cheese received a boost in current retail value sales when COVID-19 pandemic restrictions hit Finland, with consumers bulk buying cheese for home use. In 2023, as in 2022, sales continued to normalise; nonetheless, cooking and snacking at home…

Inflation and increasing production costs are lifting unit prices in 2023, resulting in healthy retail value growth.

Cider/perry sales in Finland registered a significant decline in volume terms in 2023, in the face of growing maturity and intense competition from other alcoholic drinks, such as beer, wine and RTDs. The beverage has traditionally been promoted as a…

Volume sales of cigarettes in Finland continued to decline in 2023. Finns are very aware of the harmful impact of smoking, especially since the onset of the COVID-19 pandemic, and there is a clear polarisation taking place between those who smoke and…

The market for cigars, cigarillos and smoking tobacco in Finland showed a mixed performance in 2023. On a positive note, cigars managed to maintain the broadly positive growth trend which had been in evidence since the start of the pandemic. The…

Foodservice coffee sales in Finland continue to normalise in 2023, with volumes fully recovering to pre-pandemic levels. As Finns returned to foodservice establishments, coffee purchases in the retail trade have been scaled back resulting in much…

Colour cosmetics sales demonstrated resilience in Finland in 2023, maintaining positive growth momentum. As some consumers gradually resumed pre-pandemic levels of cosmetic usage, heightened engagement from companies incentivised consumers to explore…

Overall, concentrates saw another year of retail volume decline in 2023, as unit prices rose due to inflation and increasing production costs. In order to boost sales, players are updating their selections, offering better quality products with…

Standalone continued to dominate the number of consumer foodservice outlets, transactions and value sales in Finland in 2023. Standalone’s shares of these metrics have not seen significant change during the review period. At the same time, standalone…