Finland

Laundry care has been adversely affected by rising prices, prompting Finns to adopt energy and water-saving practices. Consumers are prioritising full-capacity loads and opting for low-temperature washing cycles. Despite the overall decline, laundry…

As with consumer foodservice in general, limited-service restaurants continued to see strong current value growth in 2023, albeit spiked more by the high rate of inflation in the country than by bigger volume sales. Current value sales grew at a…

Finland was one of the countries that imposed few restrictions on lodging during the COVID-19 pandemic. For example, outlets were not forced to close nor were they restricted to only hosting certain types of guests. However, there were…

In 2023, mass beauty and personal care in Finland exhibited robust growth, primarily in terms of value. This growth was multifaceted, driven partly by inflation-induced price increases but also by a notable shift from premium to mass categories. The…

The ready meals category in Finland is continuing to shake off the stigma of being unhealthy and a bad dietary choice. In fact, ready meals is doing very well in the market and seeing regular product launches and improved recipes, as more Finnish…