Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Finland.
The selection of functional soft drinks is growing in Finland and consumers are exhibiting great interest in products that offer added protein and an energy boost. Finns lead hectic and active lifestyles in the cold and dark Nordic climate, making…
The oat boom continues expanding in Finland. Not only are oats a traditional Nordic superfood, but there is also considerable new product development allowing brands to deliver value-added benefits. The health benefits of oats are widely known in…
Hypermarkets remains the leading retail (not only grocery retail) channel in Finland, with around a third of overall sales of grocery retailers in 2023. Hypermarkets has managed to maintain its extend its lead over supermarkets (the second biggest…
Finns are amongst the biggest consumers of ice cream in Europe. While sales fluctuate according to whether the Nordic summer is warm or cool, it is noteworthy that Finns are widely known to indulge in ice cream in the winter, aiding sales on the…
Retail volume sales in juice faces decline in 2023 with sales normalising in Finland. Finnish consumers have returned to work and now spend less time at home post-pandemic. Demand in juice also continues to suffer from the impact of the soft drink…