Finland

While premium beauty and personal care sales experienced positive growth in value terms in Finland in 2023, the volume growth trajectory varied across categories, ranging from stagnant to moderately negative. The challenging economic environment,…

Like other categories of staple foods, processed fruit and vegetables continued to see a normalisation of volume sales in 2023. This followed the channels shifts seen during the Coronavirus (COVID-19) pandemic, when foodservice volume sales plummeted…

Processed meat, seafood and alternatives to meat continued to see the normalisation of volume sales in 2023. Foodservice volume sales recovered at the expense of retail volume sales as Coronavirus (COVID-19) and related restrictions eased and lifted.…

The growing ageing population in Finland acted as a primary catalyst for the volume sales growth of adult incontinence products throughout 2023. Heightened consumer awareness regarding incontinence issues, coupled with proactive educational efforts…

In 2023, e-commerce in Finland outperformed the overall retail category by a greater margin than in 2022. The move from offline to online continued to impact the sales of offline channels – blurring the boundaries between online and offline through…

Retail in Finland witnessed positive development in current value terms in 2023, although this was largely underpinned by retail price inflation. Grocery retailers saw a decline after a couple of years of solid growth, while non-grocery retailers…

Despite facing challenges such as escalating prices, retail tissue in Finland exhibited a decline in 2023, with paper towels experiencing a more pronounced decrease compared to toilet paper. The latter, deemed a necessity, demonstrated greater…

Like all other categories of staple foods in Finland, rice, pasta and noodles saw a normalising trajectory in terms of the retail-foodservice volume sales split towards the end of the review period. As the threat of and restrictions related to…

RTD coffee witnessed a slowdown in off-trade volume sales in 2023, as consumers made cutbacks on less essential foods and drinks. Unit prices have risen in alignment with inflation and higher production costs, deterring some consumers. Nevertheless,…

RTD tea saw retail volume growth slow in 2023 due to rising prices caused by higher inflation and increased production costs. Inevitably, consumers have become more price-conscious, with many seeking more affordable RTD tea products and taking…