Finland

In 2023, current value sales slowed in home products specialists as consumer confidence weakened and Finland entered recession. Consumers cut back expenditure on home improvements and home furnishings as household budgets were allocated to more…

High price increases in 2023 have negatively impacted the volume sales of insecticides. Consumers are now purchasing insecticides as needed, prioritising effectiveness in their selection process. Brand loyalty remains high in this category, with…

The year 2023 witnessed a consistent rise in unit prices, contributing to a decline in volume sales. However, since April 2023, home care has shown signs of recovery, buoyed by increases in consumer spending, particularly during the summer months…

Herbal/traditional products is expected to see healthy current value growth in 2023, stemming from increased consumer interest in natural ingredients, as well as manufacturer activity. It is noteworthy that, while vitamins and dietary supplements and…

The Helsinki in Finland report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Health and beauty specialists in Finland is the second biggest non-grocery channel in Finland and is a category of growing importance. One of the main reasons for this growth is that pharmacy products are mostly essential. A high share of overall…

Hair care in Finland experienced healthy value growth in 2023. However, this increase was largely driven by price hikes, with volume growth ranging from slightly negative to slightly positive. Consumers curtailed impulse purchases, leading to a…

Gum in Finland is dominated by free-from-sugar gum offerings, specifically, gum created with the sweetener xylitol, which has been available in Finland since the 1970s when the leading brand, Jenkki, introduced the innovation to the landscape.…

The briefing examines how the forestry, wood and paper industry performs globally and in the largest countries in terms of forestry, wood and paper output. The report also provides data for production, market size, imports, exports, industry costs,…