Finland

As the threat of and restrictions related to the Coronavirus (COVID-19) crisis eased and lifted towards the end of the review period, Finnish consumers were again able to move freely and resume their pre-pandemic purchasing and consumption habits. As…

All areas of sports nutrition are set to achieve current value growth in 2023. While, in 2022, a large part of value growth stemmed from increased ingredient costs, in 2023, prices were lowered, and growth resulted from increased demand for…

Sports drinks in Finland continues to see sales patterns normalise following the COVID-19 pandemic, with steady growth in the off-trade. In 2023, unit prices have continued to rise due to inflation and higher production costs, which has forced…

Volume sales of spirits in Finland continued to fall in 2023, alongside a drop in per-capita consumption. Demand was negatively impacted by the rising prominence of the sober curious trend, which promotes a more mindful and moderate approach to…

Soft drinks witnessed rising unit prices in 2023, brought about by the still high rate of inflation in Finland and increasing production costs. In the off-trade, current value growth has outperformed volume growth, as consumers have been forced to…

In 2023, snacks in Finland are being impacted by inflation and rising production costs, which are being passed on to consumers through increasing price points. While price rises are boosting current retail value growth, pressure is being placed on…

The market for smokeless tobacco, e-vapour products and heated tobacco in Finland saw especially buoyant growth in retail volume terms in 2023, following the deregulation of nicotine pouches in April of the same year. This meant that these products,…

Small local grocers in Finland remained the smallest grocery retail channel in Finland in 2023. Its significance within grocery retailers has been on a slow decline for a long time, although there was a slight increase in value sales in 2022/2023 due…

Sleep aids sales are set to see continued growth in 2023. The major disruptions to lifestyles and the increasing economic pressures experienced in the last few years have led to a significant increase in the incidence of stress and anxiety and…

Skin care in Finland continues to shine, with retail value sales recording a nearly double-digit increase in 2023 compared to the previous year. However, a closer look reveals some interesting trends. Facial care emerged as the star performer in…

In 2023, self-service cafeterias continued to recover from the COVID-19 slump in transaction and current value terms, although the number of outlets saw another slight drop. While adversely affected by the closure of outlets based at petrol/gas…

Inflation, together with increased production costs, continued to add pressure to the landscape in 2023, further increasing price points. The shortage of sunflower oil was also felt within savoury snacks; for example, in 2022, Taffel savoury snack…

The unit prices of sauces, dips and condiments soared as production costs went up in the context of a generally very high rate of inflation. Otherwise, the consumption of sauces, dips and condiments still saw normalisation following the shift from…

RTDs represented the best-performing category within the Finnish alcoholic drinks market in 2023, supported by ongoing new product development, as players competed to offer consumers unique offerings. With the economic situation making Finns more…

RTD tea saw retail volume growth slow in 2023 due to rising prices caused by higher inflation and increased production costs. Inevitably, consumers have become more price-conscious, with many seeking more affordable RTD tea products and taking…

RTD coffee witnessed a slowdown in off-trade volume sales in 2023, as consumers made cutbacks on less essential foods and drinks. Unit prices have risen in alignment with inflation and higher production costs, deterring some consumers. Nevertheless,…

Like all other categories of staple foods in Finland, rice, pasta and noodles saw a normalising trajectory in terms of the retail-foodservice volume sales split towards the end of the review period. As the threat of and restrictions related to…

Despite facing challenges such as escalating prices, retail tissue in Finland exhibited a decline in 2023, with paper towels experiencing a more pronounced decrease compared to toilet paper. The latter, deemed a necessity, demonstrated greater…

Retail in Finland witnessed positive development in current value terms in 2023, although this was largely underpinned by retail price inflation. Grocery retailers saw a decline after a couple of years of solid growth, while non-grocery retailers…

In 2023, e-commerce in Finland outperformed the overall retail category by a greater margin than in 2022. The move from offline to online continued to impact the sales of offline channels – blurring the boundaries between online and offline through…