Finland

Unit prices of edible oils continued to fluctuate in 2023. While sunflower oil’s unit price saw jumps due to the war in Ukraine, olive oil also became more expensive due to the effect of drought on supply. Overall, at the end of the review period,…

Finland’s economic growth stagnated in 2023, despite a rise in public consumption. In the near future, the country’s economic development is projected to improve with the help of the Next Generation EU scheme, although sluggish growth in private…

Drinking milk products in Finland continued to see normalising sales after the heightened demand that was the COVID-19 pandemic, when consumers stockpiled goods. Inflation and increasing production costs drove up the milk prices in 2022 and continued…

The pet dog population remained stable in 2023 but households came under growing pressure due to high inflation and a rise in the cost of living. This was reflected in double-digit growth in current value terms in dog food but only modest growth in…

Dishwashing has been adversely affected by price growth, leading consumers to adopt more economical practices. Users of automatic dishwashing machines are opting for full loads to maximise efficiency. Some consumers are downgrading from all-inclusive…

Discounters in Finland registered stagnant current value growth in 2023, as inflation remained high and the Finnish economy weakened. Discounters proved a more attractive choice to consumers seeking affordable brands and private label. The location…

Direct selling has always been a marginal retail channel in Finland, and has in recent years seen a clear decrease – sales fell in 2023 for the seventh year in a row in current value terms. Even more worryingly, direct selling underperformed…

The digestive remedies category is set to achieve a solid growth rate in 2023. Several areas are seeing a positive performance, with some being driven by the increase in travel since the ending of COVID-19 related restrictions, while others have been…

Dietary supplements is set to see sales rise in current value terms while falling at constant 2023 prices in 2023. Rising unit prices due to inflation are a key factor in the current value growth. Moreover, there have been plenty of new product…

Healthy growth in dermatologicals is stemming from launches of value-added products. There was a pause on most new product development activity during the COVID-19 crisis, but with the end of the pandemic, products that had been held back have been…