Finland

Inflation and increasing production costs drove unit prices up in 2022 and this continued during the beginning of 2023. As a result, competition became more intense, as consumers paid attention to price points, working on reduced disposable budgets.…

Drinking milk products in Finland continued to see normalising sales after the heightened demand that was the COVID-19 pandemic, when consumers stockpiled goods. Inflation and increasing production costs drove up the milk prices in 2022 and continued…

Other dairy in Finland continues to see normalisation, following the jump in consumption during COVID-19, when consumers were cooking and eating more meals at home. The quark and protein boom seen in the review period is stabilising; however, high in…

While plant-based dairy performed well, especially plant-based milk and barista options, not all products are set to post positive retail volume growth. Plant-based yoghurt is struggling as the competition is fierce from standard yoghurt, puddings,…

The sale of yoghurt and sour milk continued to normalise following the outbreak of COVID-19, when consumers stayed at home, leading to increased snacking. In 2023, yoghurt and sour milk is also facing the increasing challenge of being a mature…

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing…

Forming a coalition with the far right could create policy disagreements, but Finland continues to have considerable economic freedom and limited corruption. The economy has slowed significantly, owing to a weak external sector resulting from the war…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Nordic rapeseed oil is benefiting from being seen as a locally sourced superfood, boosting sales of domestic cooking oils. It is noteworthy that, as the global supply of sunflower oil suffered shortages in 2022, Finns increasingly turned to locally…

Sugar has increasingly become the focus of consumer health concerns around the world, with excessive consumption of sugar in modern diets associated with the development of a number of health problems, including obesity, type 2 diabetes and…