Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Finland.
Sun care in Finland continues to show promise, with retail value sales reaching a near double-digit growth in 2023 compared to the previous year. However, this growth was driven primarily by rising product costs and a shift towards higher quality…
Trading down did not have a significant impact on sales of cat food in 2023 despite price increases and a sharp rise in the cost of living. The quality of the cat food remains a top priority for Finns and thus they are generally reluctant to trade…
The pet dog population remained stable in 2023 but households came under growing pressure due to high inflation and a rise in the cost of living. This was reflected in double-digit growth in current value terms in dog food but only modest growth in…
Other pet food is a much smaller area of the market than dog and cat food, but despite various challenges the category sustained relatively stable sales during the course of the review period. Various small mammals are often bought as beginner pets…
Finland has relatively strict animal welfare regulations compared to many other markets and these have been further enhanced. Starting from 1 January 2024, the rules for keeping an animal at home have become even stricter as authorities seek to…