Finland

Health claims related to xylitol remain relevant in the Finnish snacks market, and snack products containing xylitol are gaining in popularity. The Jenkki brand and its xylitol health claims have been present since the first xylitol sweetened gum was…

The selection of functional soft drinks is growing in Finland and consumers are exhibiting great interest in products that offer added protein and an energy boost. Finns lead hectic and active lifestyles in the cold and dark Nordic climate, making…

The oat boom continues expanding in Finland. Not only are oats a traditional Nordic superfood, but there is also considerable new product development allowing brands to deliver value-added benefits. The health benefits of oats are widely known in…

Finland is expected to see an increase in households, driven by single-person households. Urbanisation will continue to grow. Disposable income per household is set to rise, but inflation remains a challenge. Tablet ownership is on the rise, as are…

The high rate of inflation and increasing production and transportation costs drove up the unit prices of cooking ingredients and meals significantly in 2022 and 2023. What is more, edible oils saw even sharper movements in price due to the deficit…