Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Finland.
Depilatories in Finland witnessed sluggish growth in 2023. Consumers, facing economic constraints, readily opted for private label or budget-friendly alternatives. This trend was particularly evident in the women's razor and blade area, where the…
Fragrances in Finland, as a product area, experienced positive growth in both volume and value terms in 2023. This can be attributed in part to a return to pre-pandemic fragrance use habits and high levels of marketing activity from major brands.…
Hair care in Finland experienced healthy value growth in 2023. However, this increase was largely driven by price hikes, with volume growth ranging from slightly negative to slightly positive. Consumers curtailed impulse purchases, leading to a…
In 2023, mass beauty and personal care in Finland exhibited robust growth, primarily in terms of value. This growth was multifaceted, driven partly by inflation-induced price increases but also by a notable shift from premium to mass categories. The…
Men's grooming in Finland experienced significant growth in retail value sales during 2023. However, this increase was primarily driven by inflation-related price hikes, with stagnant or slightly declining volumes.
Oral care in Finland experienced positive value growth in 2023, but this was primarily due to inflation-induced price increases. Some categories, like power toothbrushes, witnessed a decline in volume sales as consumers opted to delay non-essential…
While premium beauty and personal care sales experienced positive growth in value terms in Finland in 2023, the volume growth trajectory varied across categories, ranging from stagnant to moderately negative. The challenging economic environment,…
Skin care in Finland continues to shine, with retail value sales recording a nearly double-digit increase in 2023 compared to the previous year. However, a closer look reveals some interesting trends. Facial care emerged as the star performer in…
Sun care in Finland continues to show promise, with retail value sales reaching a near double-digit growth in 2023 compared to the previous year. However, this growth was driven primarily by rising product costs and a shift towards higher quality…
Trading down did not have a significant impact on sales of cat food in 2023 despite price increases and a sharp rise in the cost of living. The quality of the cat food remains a top priority for Finns and thus they are generally reluctant to trade…