Finland

In 2019, Western European construction recorded output of USD4,588 billion despite a slight slowdown in major economies. The COVID-19 crisis in 2020 and related uncertainty led to residential and commercial construction contracting. Rising…

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

Sustainability is high on the agenda among Nordic consumers which has led to local businesses investing resources into acting in a sustainable fashion. Collaboration, innovation and resource consciousness among businesses are some tools that have…

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

The briefing introduces the 2022 Electric Vehicle (EV) Readiness Index which has been produced for 37 countries globally. The index seeks to assess the readiness of each country across four key pillars: Market Maturity, Income and Spending,…

The briefing examines how the forestry, wood and paper industry performs globally and in the largest countries in terms of forestry, wood and paper output. The report also provides data for production, market size, imports, exports, industry costs,…

The report examines key factors in supply chain risks in metals, energy and agricultural commodities. Production, market supply concentration and political risks analysis can help to better identify potential risks and prepare for potential…

While Finland will expand overall in 2021-2040, its population is set to decline from 2035 onwards when positive net migration rates will no longer be able to mitigate natural decrease. Ageing will impact consumer trends and state resources will be…

Thanks to the high level of transparency, efficiency of operating a business, and robust rule-of-law indicators, Finland remains among the global leaders in terms of economic freedom. The country benefits from a highly-educated workforce, low…

Inflation and increasing production costs are lifting unit prices in 2023, resulting in healthy retail value growth.

Gum in Finland is dominated by free-from-sugar gum offerings, specifically, gum created with the sweetener xylitol, which has been available in Finland since the 1970s when the leading brand, Jenkki, introduced the innovation to the landscape.…

Finns are amongst the biggest consumers of ice cream in Europe. While sales fluctuate according to whether the Nordic summer is warm or cool, it is noteworthy that Finns are widely known to indulge in ice cream in the winter, aiding sales on the…

Inflation, together with increased production costs, continued to add pressure to the landscape in 2023, further increasing price points. The shortage of sunflower oil was also felt within savoury snacks; for example, in 2022, Taffel savoury snack…

In 2023, snacks in Finland are being impacted by inflation and rising production costs, which are being passed on to consumers through increasing price points. While price rises are boosting current retail value growth, pressure is being placed on…

Unit prices rose in 2022 and 2023 due to increasing production costs and inflation, which has boosted retail value sales in sugar confectionery. The selection of sugar confectionery in Finland is wide and varied, and the competition remains tense…

Sweet biscuits, snack bars and fruit snacks saw increasing prices in 2022 and 2023, boosted by inflation and growing production costs. This is leading to positive current retail value sales growth in 2023. Local manufacturer Fazer continues to lead…

The Helsinki in Finland report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Tampere in Finland report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Airlines suffered heavily due to COVID-19, with passenger numbers at Finnish airports in 2020 dropping to less than one quarter of the level of the previous year. The number of people decreased further in 2021, and, despite triple-digit growth in…

COVID-19 dealt a serious blow to booking in Finland. At the height of the pandemic, outbound travel was minimal, compared to normal levels, although domestic travel became more appealing. However, increased domestic travel did not compensate for the…

Finland was one of the countries that imposed few restrictions on lodging during the COVID-19 pandemic. For example, outlets were not forced to close nor were they restricted to only hosting certain types of guests. However, there were…

Coronavirus (COVID-19) caused dramatic decreases in travel flows to/from Finland in 2020-2021. Early 2021 was a weaker year than early 2020, which preceded the outbreak of COVID-19 and implementation of measures to stem the spread of the virus. As…

After the exceptionally weak performances of 2020-2021, excluding certain categories connected with domestic tourism, travel has been recovering and moving towards 2019 pre-Coronavirus (COVID-19) pandemic levels. Faster inbound and outbound tourism…

Analgesics has experienced a fluctuating performance in the last few years, as demand has been significantly impacted by the dramatic changes to consumer lifestyles resulting from the COVID-19 crisis. With the outbreak of COVID-19 in 2020, many…

Consumer health in Finland is seeing moderate current value growth in 2023. On one hand, prices have increased due to inflation, but, at the same time, the poor economic outlook has made consumers cautious in their purchases. Overall, the OTC segment…

Cough, cold and allergy (hay fever) sales are expected to be slightly down in 2023. This is partly a result of the very strong performance seen in the previous year, as the lifting of COVID-19 related restrictions led to greater social contact and…

Healthy growth in dermatologicals is stemming from launches of value-added products. There was a pause on most new product development activity during the COVID-19 crisis, but with the end of the pandemic, products that had been held back have been…

Dietary supplements is set to see sales rise in current value terms while falling at constant 2023 prices in 2023. Rising unit prices due to inflation are a key factor in the current value growth. Moreover, there have been plenty of new product…

The digestive remedies category is set to achieve a solid growth rate in 2023. Several areas are seeing a positive performance, with some being driven by the increase in travel since the ending of COVID-19 related restrictions, while others have been…

Eye care sales are set to rise in 2023. The increasing use of digital screens for both work and leisure, with smartphones becoming ever more central to virtually every area of consumers’ lifestyles, is driving up the prevalence of a variety of eye…

Herbal/traditional products is expected to see healthy current value growth in 2023, stemming from increased consumer interest in natural ingredients, as well as manufacturer activity. It is noteworthy that, while vitamins and dietary supplements and…

NRT smoking cessation aids is set to see sales fall in 2023. The category has been adversely affected by new regulations relating to other NRT introduced in May 2023. Nicotine pouches, which were previously only sold as OTC medicine, were announced…

Paediatric consumer health is set to see significant current value growth in Finland in 2023. There are still many underdeveloped areas in which sales can be increased, especially if new, interesting products enter. These areas include dietary…

Sleep aids sales are set to see continued growth in 2023. The major disruptions to lifestyles and the increasing economic pressures experienced in the last few years have led to a significant increase in the incidence of stress and anxiety and…

All areas of sports nutrition are set to achieve current value growth in 2023. While, in 2022, a large part of value growth stemmed from increased ingredient costs, in 2023, prices were lowered, and growth resulted from increased demand for…

Vitamins is set to see volume sales continue to fall in 2023, receding from the peak seen in the early stages of the pandemic when consumers looked to enhance the functioning of their immune systems in the face of the threat from COVID-19. In 2023,…

Weight management and wellbeing product sales are set to fall in 2023. One reason for this decline is the new regulations from the European Commission requiring companies to change the ingredients and consistency of products. In addition to this, the…

Wound care is set to see sales rise in current value terms in 2023, even as volumes fall. The increase in value sales is being driven primarily by rising unit prices in the context of a generally high rate of inflation. While volume sales are set to…

Due to inflation and growing production costs, baby food saw unit prices increase. While slow birth rates continue, the convenience and popularity of feeding babies with prepared baby food in Finland is driving sales. Parents reach for convenient…

The consumption of butter and spreads continues to normalise in 2023, following the heightened demand witnessed during the COVID-19 pandemic, when Finns cooked and ate more at home. In addition, unit prices increased in 2022 and continued to do so at…

Cheese received a boost in current retail value sales when COVID-19 pandemic restrictions hit Finland, with consumers bulk buying cheese for home use. In 2023, as in 2022, sales continued to normalise; nonetheless, cooking and snacking at home…

Inflation and increasing production costs drove unit prices up in 2022 and this continued during the beginning of 2023. As a result, competition became more intense, as consumers paid attention to price points, working on reduced disposable budgets.…

Drinking milk products in Finland continued to see normalising sales after the heightened demand that was the COVID-19 pandemic, when consumers stockpiled goods. Inflation and increasing production costs drove up the milk prices in 2022 and continued…

Other dairy in Finland continues to see normalisation, following the jump in consumption during COVID-19, when consumers were cooking and eating more meals at home. The quark and protein boom seen in the review period is stabilising; however, high in…

While plant-based dairy performed well, especially plant-based milk and barista options, not all products are set to post positive retail volume growth. Plant-based yoghurt is struggling as the competition is fierce from standard yoghurt, puddings,…

The sale of yoghurt and sour milk continued to normalise following the outbreak of COVID-19, when consumers stayed at home, leading to increased snacking. In 2023, yoghurt and sour milk is also facing the increasing challenge of being a mature…

Helsinki, Finland’s most populous city in 2022, continues to attract people seeking education and job opportunities. Following a brief urban exodus during the early days of the COVID-19 pandemic, cities like Helsinki are witnessing population growth,…

The global economy is facing weaker growth and increasing fragmentation, as a result of rising geopolitical tensions, especially due to the war in Ukraine and the US-China strategic rivalry. Protectionism, industrial policy and a focus on resilience…

Income growth in Finland is anticipated to be sluggish due to subdued economic growth, although it is expected to maintain a high standing within the EU context. As the lowest income class experiences the fastest expansion among all income classes,…

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing…