Finland

Other dairy in Finland continues to see normalisation, following the jump in consumption during COVID-19, when consumers were cooking and eating more meals at home. The quark and protein boom seen in the review period is stabilising; however, high in…

Unit prices rose in 2022 and 2023 due to increasing production costs and inflation, which has boosted retail value sales in sugar confectionery. The selection of sugar confectionery in Finland is wide and varied, and the competition remains tense…

In 2023, snacks in Finland are being impacted by inflation and rising production costs, which are being passed on to consumers through increasing price points. While price rises are boosting current retail value growth, pressure is being placed on…

Finns are amongst the biggest consumers of ice cream in Europe. While sales fluctuate according to whether the Nordic summer is warm or cool, it is noteworthy that Finns are widely known to indulge in ice cream in the winter, aiding sales on the…

The market for cigars, cigarillos and smoking tobacco in Finland showed a mixed performance in 2023. On a positive note, cigars managed to maintain the broadly positive growth trend which had been in evidence since the start of the pandemic. The…

In 2023, mass beauty and personal care in Finland exhibited robust growth, primarily in terms of value. This growth was multifaceted, driven partly by inflation-induced price increases but also by a notable shift from premium to mass categories. The…

RTD tea saw retail volume growth slow in 2023 due to rising prices caused by higher inflation and increased production costs. Inevitably, consumers have become more price-conscious, with many seeking more affordable RTD tea products and taking…

Overall, concentrates saw another year of retail volume decline in 2023, as unit prices rose due to inflation and increasing production costs. In order to boost sales, players are updating their selections, offering better quality products with…

Vitamins is set to see volume sales continue to fall in 2023, receding from the peak seen in the early stages of the pandemic when consumers looked to enhance the functioning of their immune systems in the face of the threat from COVID-19. In 2023,…

All areas of sports nutrition are set to achieve current value growth in 2023. While, in 2022, a large part of value growth stemmed from increased ingredient costs, in 2023, prices were lowered, and growth resulted from increased demand for…

In 2023, beauty and personal care in Finland witnessed overall positive value growth, albeit largely attributed to inflation-driven price increases. This trend was particularly notable in categories such as bath and shower, deodorants, and…

Health and beauty specialists in Finland is the second biggest non-grocery channel in Finland and is a category of growing importance. One of the main reasons for this growth is that pharmacy products are mostly essential. A high share of overall…

Baked goods saw increasing unit prices driven by inflation and growing production costs in 2023. The category also continued to see a normalising of demand, as volume sales moved back to foodservice and away from retail as the Coronavirus (COVID-19)…

Cheese received a boost in current retail value sales when COVID-19 pandemic restrictions hit Finland, with consumers bulk buying cheese for home use. In 2023, as in 2022, sales continued to normalise; nonetheless, cooking and snacking at home…

The digestive remedies category is set to achieve a solid growth rate in 2023. Several areas are seeing a positive performance, with some being driven by the increase in travel since the ending of COVID-19 related restrictions, while others have been…

Dietary supplements is set to see sales rise in current value terms while falling at constant 2023 prices in 2023. Rising unit prices due to inflation are a key factor in the current value growth. Moreover, there have been plenty of new product…

COVID-19 dealt a serious blow to booking in Finland. At the height of the pandemic, outbound travel was minimal, compared to normal levels, although domestic travel became more appealing. However, increased domestic travel did not compensate for the…

Gum in Finland is dominated by free-from-sugar gum offerings, specifically, gum created with the sweetener xylitol, which has been available in Finland since the 1970s when the leading brand, Jenkki, introduced the innovation to the landscape.…

The slowdown in the economy has not hit apparel and footwear specialists in Finland as hard as grocery retailers. Pent-up demand for clothing purchases since the pandemic, especially to wear at parties and celebrations, has sustained sales growth in…

Standalone continued to dominate the number of consumer foodservice outlets, transactions and value sales in Finland in 2023. Standalone’s shares of these metrics have not seen significant change during the review period. At the same time, standalone…