Finland

Health claims related to xylitol remain relevant in the Finnish snacks market, and snack products containing xylitol are gaining in popularity. The Jenkki brand and its xylitol health claims have been present since the first xylitol sweetened gum was…

Other dairy in Finland continues to see normalisation, following the jump in consumption during COVID-19, when consumers were cooking and eating more meals at home. The quark and protein boom seen in the review period is stabilising; however, high in…

Unit prices rose in 2022 and 2023 due to increasing production costs and inflation, which has boosted retail value sales in sugar confectionery. The selection of sugar confectionery in Finland is wide and varied, and the competition remains tense…

In 2023, snacks in Finland are being impacted by inflation and rising production costs, which are being passed on to consumers through increasing price points. While price rises are boosting current retail value growth, pressure is being placed on…

Finns are amongst the biggest consumers of ice cream in Europe. While sales fluctuate according to whether the Nordic summer is warm or cool, it is noteworthy that Finns are widely known to indulge in ice cream in the winter, aiding sales on the…