Finland

Other hot drinks in Finland, which consists only of chocolate-based flavoured powder drinks, is seeing a decline in total volume sales in 2023. Foodservice continues to outperform the off-trade as sales volumes recover from the pandemic. Meanwhile,…

The ready meals category in Finland is continuing to shake off the stigma of being unhealthy and a bad dietary choice. In fact, ready meals is doing very well in the market and seeing regular product launches and improved recipes, as more Finnish…

The selection of functional soft drinks is growing in Finland and consumers are exhibiting great interest in products that offer added protein and an energy boost. Finns lead hectic and active lifestyles in the cold and dark Nordic climate, making…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

While plant-based dairy performed well, especially plant-based milk and barista options, not all products are set to post positive retail volume growth. Plant-based yoghurt is struggling as the competition is fierce from standard yoghurt, puddings,…

The consumption of butter and spreads continues to normalise in 2023, following the heightened demand witnessed during the COVID-19 pandemic, when Finns cooked and ate more at home. In addition, unit prices increased in 2022 and continued to do so at…

Drinking milk products in Finland continued to see normalising sales after the heightened demand that was the COVID-19 pandemic, when consumers stockpiled goods. Inflation and increasing production costs drove up the milk prices in 2022 and continued…

The oat boom continues expanding in Finland. Not only are oats a traditional Nordic superfood, but there is also considerable new product development allowing brands to deliver value-added benefits. The health benefits of oats are widely known in…

Herbal/traditional products is expected to see healthy current value growth in 2023, stemming from increased consumer interest in natural ingredients, as well as manufacturer activity. It is noteworthy that, while vitamins and dietary supplements and…

The market for smokeless tobacco, e-vapour products and heated tobacco in Finland saw especially buoyant growth in retail volume terms in 2023, following the deregulation of nicotine pouches in April of the same year. This meant that these products,…