Market research on the eyewear industry. Our reports feature a we...
Market research on the eyewear industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Eyewear was on an upward trend in 2023. The resurgence of travel post-pandemic, coupled with heightened consumer interest in eye health amid vision challenges such as myopia, presents opportunities for players. Going into 2024, businesses and…
As inflation hits consumers’ purchasing power, modern eyewear shoppers have increasingly demanding expectations of the products they buy. Players in the industry will have to adapt their retail strategies to remain competitive. Eyewear sales via…
The Coronavirus (COVID-19) pandemic is having an unprecedented impact on the fashion and luxury industry, which is facing further challenges owing to economic and political problems and income and wealth losses in key markets. This report offers a…
Evolving wellness priorities around physical and emotional health point towards simplicity, new perceived value and relevance that instils optimum quality and trust. This calls for a no-frills approach grounded in authenticity and expert-backed…
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…
C-beauty brands outperformed the market in China in the last five years, particularly in skin care and colour cosmetics. Benefiting from strong digital capabilities and marketing strategies, C-beauty is winning younger consumers. However, the…
With advances in women’s health accelerating, commercial prospects are becoming a firm proposition for business. Embracing women’s wellness through dedicated solutions that cater for unique needs requires a holistic outlook factoring in an integrated…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…
The COVID-19 pandemic brought consumers online more than ever before, and, as a result, retailers have ramped up their efforts to appeal to consumers. Nevertheless, e-commerce growth has slowed from high double digits in 2020 to single-digit growth.…
This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is…
Coronavirus (COVID-19) has had - and is having - a profound impact on the eyewear industry. Despite the essential and medical nature of many eyewear references, the industry is going through unprecedented disruption across manufacturing, distribution…
With Turkey continuing to see elevated inflation in 2024, consumers continue show a more cautious attitude towards consumption. As such, consumers are postponing purchases of non-essential products, such as sunglasses, which is resulting in a decline…
Following the relaxation of pandemic-related restrictions, sunglasses in the US showed signs of recovery in 2021, and surpassed the pre-pandemic (2019) level of current value sales in 2022. This resurgence was fuelled by a return to outdoor…
After a strong performance in 2023, when sunglasses in the UK recorded high single-digit volume growth and double-digit value growth, 2024 is expected to be more of a cautious year for the category as a whole. The dynamic growth witnessed in 2023 was…
In 2024, travellers from China have fully resumed their activities due to the easing of restrictions in the country, including a return to the United Arab Emirates. This is helping to boost demand for luxury sunglasses in the United Arab Emirates, as…
The market for sunglasses in the Philippines is expected to see dynamic growth in current value terms in 2024, continuing the trend of the previous year. This will be in the context of gradually improving economic conditions, which will encourage…
The sales of sunglasses in the Netherlands continue to thrive, benefiting from their positioning not only as essential protective accessories but also as fashion complements. With a heightened awareness of the dangers of UV light and an increasing…
Sunglasses in Thailand is continuing to recover in 2024, with positive growth in both volume and current value sales. More brands are interested in entering the local market and both chained and independent retailers are investing in expansion and…
Sunglasses in Taiwan is witnessing double-digit growth in 2024, as sunglasses are not only considered fashion accessories but are also practical and functional. Consumer awareness of the detrimental effects of sunlight on eye health is widespread in…
Demand for sunglasses has continued to recover from the impact of COVID-19 in 2023, seeing positive growth following a decline in 2022. Normalisation in travel patterns to sunny climates is a main drive of sales, while travel was impacted by…
Sunglasses in Sweden is one of the most dynamic categories in eyewear. Since the post-pandemic boom in sales, volume growth slowed in 2022 and 2023, but momentum is building in 2024. The strong premiumisation trend coupled with inflation continues to…
Having exceeded 2019 retail volume and current value sales for the first time in 2023, sunglasses in Spain continues to recover from the slump caused by the exigencies of the Coronavirus (COVID-19) pandemic. Sunglasses is projected to see the fastest…
In 2023, sales of sunglasses in South Korea soared in current value terms, seeing a double-digit increase, reflecting a significant upward trend that is expected to accelerate in 2024. This impressive growth can be attributed to a variety of factors,…
Demand for sunglasses in South Africa was already declining prior to the pandemic. Following the steep drop in volume sales in 2020 due to lockdowns and lack of mobility, demand continues to gradually fall as South Africa’s economy struggles, forcing…
After a year of exceptional double-digit volume and current value growth in 2023, sunglasses in Singapore is set to see notable declines by both measures in 2024, given the replacement rate of sunglasses. With such high demand in 2023, most people…
With high inflation weakening purchasing power among the population, volume growth for sunglasses in Romania in 2024 looks set to be slower than in 2023. The category continues to perform reasonably well overall in this regard, however, in part…
Sunglasses continue to exhibit robust growth in eyewear in Poland in 2024, albeit at a slightly slower pace compared to the previous year. Despite economic challenges stemming from the cost-of-living crisis, the category remains one of the…
Concerns around eye health in the post-pandemic era has increased, and hand in hand with this concern, there is a growing awareness of the effects of the sun’s UV rays on visual health. In response, demand for sunglasses saw significant growth in…
Demand for sunglasses in Malaysian remains strong in 2024, with more consumers willing to invest in purchasing new products. This is partly thanks to the resurgence of international travel and increasingly active lifestyles. The revival of…
Sunglasses in Japan is set to see double-digit volume and current value growth in 2024. Sunglasses used to have a scary image in Japan, as they were historically commonly associated with the Japanese mafia (yakuza), or villains portrayed in films.…
Sunglasses is set to see slight current value growth in Italy in 2024. After two years of double-digit growth in both value and volume terms, sunglasses sales, since 2023, have returned to their historical sluggish growth pattern represented by…
Sunglasses is set to see strong current value growth in Indonesia in 2024. The sunglasses category has performed well in the latter part of the review period, even though its volume growth has slowed following the rapid recovery in the immediate wake…
Sunglasses in India is set to witness a significant surge in current value sales in 2024, primarily fuelled by the increasing number of outdoor events and the increase in travel, as well as the growing popularity of sunglasses for fashion reasons.…
Due to the return of post-pandemic socialising and outdoor activities, volume sales of sunglasses in Hong Kong continue to rise. The increasing awareness of eye health makes consumers more aware of the importance of wearing sunglasses while outdoors.…
Sunglasses in Germany is expected to record the third strongest current value growth rate across the whole of eyewear in 2024. After the pandemic-related decline in 2020, the category has been continuously recording positive retail current value…
The performance of sunglasses is heavily influenced by the weather in France as well as tourism trends. In 2022, sales of sunglasses peaked due to high temperatures throughout the summer and the strong revival of national and international tourism in…
Sunglasses in China is anticipated to continue growing in current value terms in 2024, albeit under the influence of market conditions, and it is not expected that sales will return to the level seen in 2021. Nevertheless, there are positive…
Sunglasses in Canada resumed value growth in the first months of 2024 after experiencing a decline in 2023. This decline was primarily attributed to a normalisation of sales following a robust travel-induced recovery in 2022. Additionally, consumers…
The pandemic impacted each industry differently, including eyewear, where the performance of different categories varied greatly. Demand for contact lenses and spectacles has grown significantly since 2021, while sales growth of sunglasses has been…
By early 2024, demand for sunglasses in Australia had recovered to pre-pandemic levels. Sunglasses is a vital category in the Australian market due to the harsh nature of UV rays in the country. Visiting the beach on hot and sunny days is also a…
Sunglasses in Argentina is expected to register both a steep fall in volume and constant value sales, as inflation continues to be very high in 2024. As such, consumers trade down and also prioritise essential eyewear products such as spectacles. One…
Worries about Coronavirus (COVID-19) and economic downturn have forced consumers to re-evaluate their life priorities and habits. With that the narrative in health, beauty and fashion has also changed to reflect newly emerged consumer priorities and…
In Asia Pacific, key factors of digitalisation, industry upgrades, and demographic shifts are collectively reshaping the landscape and consumer behaviours. This report explores the motivations, preferences and purchasing patterns of health and beauty…
Overall growth in spectacles is set to remain steady if moderate in retail volume terms throughout 2024 fuelled by rising demand for progressive lenses. Demand for progressive spectacle lenses is being driven by Turkey’s ageing population, coupled…
In 2024, spectacles in the US is set to post mid-single-digit current value growth, with increases across all categories. Unit prices are expected to see slower increases as the inflated economic environment has stabilised in the US. Volume growth is…
Spectacles in the UK continued to witness positive growth in 2023 offset by the ramifications of the pandemic. At the same time, value growth was driven by average unit price increases in line with inflated energy prices. While both value and volume…
Within spectacles in the United Arab Emirates, spectacle lenses remains the strongest performer. Progressive lenses are increasingly sought after for their smooth transition between vision zones, addressing diverse visual needs. Single vision lenses…
The market for spectacles in the Philippines is expected to see significant growth in current value terms in 2024. This will be in the context of gradually improving economic conditions, including government efforts to contain inflation, which will…
Spectacles are expected to record positive growth in 2024, driven by a continuous increase in the consumer base in the Netherlands. Dutch consumers view spectacle frames as essential items, similar to spectacle lenses, making them less likely to…