Environmental Sustainability: Country Performance and Product Claims

January 2022

This report brings together insights from Euromonitor’s Environmental Sustainability Index, which ranks 97 markets (which in 2020 represented 97.2% of global GDP and 89.1% of the world’s population) highlighting country-specific risks and opportunities in the sustainability space) in combination with insights from Euromonitor’s newly launched Sustainable Living Claims Tracker that shows how companies use product claims to communicate sustainability with consumers.

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This report comes in PPT.

Key Findings

Designing products to support health of people and planet

Following the COVID-19 pandemic, the link between human health and the air we breathe, the water we drink, the food we eat and the products we consume has become more evident. The next generation of products will target health and environmental benefits. There will be new opportunities for the companies investing in the development and launch of products with a positive impact on the health and wellbeing of people and the planet.

Nature has a value

Natural resources are the most important input to the global economy and yet they are not being accounted for in measurements of economic growth and wellbeing. According to the World Economic Forum, more than half of the world’s total GDP, around USD42.4 trillion, involves activities that are moderately or highly dependent on nature.

Why an Index?

Making informed sustainability-specific decisions is critical to business success. Every industry has its own environmental challenges and opportunities depending on the markets they source, manufacture and sell their products. The Environmental Sustainability Index provides a multi-dimensional and cross-country comparable framework that can be used by businesses and governments to make more informed decisions regarding their sustainability strategies and programmes.

Invest in nature

The transition to a nature-positive global economy could generate up to USD10.1 trillion in business value and 395 million jobs by 2030, according to the World Economic Forum. There are investment opportunities arising from the conservation, restoration and sustainable use of nature with investors trying to direct financial flows away from projects with negative impacts on biodiversity. The Natural Capital Investment Alliance aims to accelerate the development of natural capital as a mainstream investment theme.


What can you expect to find in this report?
Key findings
The Importance of Environmental Sustainability
Euromonitor’s Environmental Sustainability Index
European countries leading the Environmental Sustainability Index
Environmental Resilience
Environmental Resilience: global ranking
Environmental Resilience ranking: top and bottom performers
Beauty brands are adopting regenerative claims
Energy pillar
Energy pillar: global ranking
Energy ranking: top and bottom performers
Climate transparency efforts are ramping up
Pollution pillar
Pollution: global ranking
Pollution ranking: top and bottom performers
Zero waste claims are popular among beauty brands
Water pillar
Water: global ranking
Water ranking: top and bottom performers
Waterless beauty to combat water scarcity
Forest and Biodiversity pillar
Forest and Biodiversity: global ranking
Forest and Biodiversity ranking: top and bottom performers
Forest and Biodiversity
Food and Agriculture pillar
Food and Agriculture: global ranking
Food and Agriculture ranking: top and bottom performers
Flexitarian consumers are driving demand for plant-based food
Key messages
Investing in natural capital is a must
Environmental Sustainability Index: indicators
Metrics used to calculate the indicators


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