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Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

Snacks in Latvia

Jul 2023

Snacks is expected to register modest constant value and volume growth in 2023, as continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in inflation and tightening monetary policy, all have a dampening…

USD 2,450
Country Report

Snacks in Lithuania

Jul 2023

Snacks is witnessing a rebound in retail volume sales in 2023, following a sizeable decline in 2022 caused in large part by the downturn in ice cream sales. The sharp rise in price inflation seen in 2022 is slowing somewhat, but its impact continues…

USD 2,450
Country Report

Snacks in North Macedonia

Jul 2023

Snacks continues to make a robust recovery in 2023. Consumer demand for snacks is stabilising and the category is much closer to pre-pandemic sales in retail volume terms, which should be reached in 2024. Snacks is among the most dynamic packaged…

USD 2,450
Country Report

Snacks in Poland

Jul 2023

The snacks market in Poland has been significantly affected by the elevated rate of inflation and low consumer and business confidence, which have negatively impacted sales growth. Declining real incomes, coupled with an already low saving rate, put…

USD 2,450
Country Report

Snacks in Romania

Jul 2023

The role of snacks remains significant in 2023, with the lifting of COVID-19 restrictions in 2022 leading to increased consumption occasions. Students have returned to schools, and most companies are requesting workers to return to offices. This is…

USD 2,450
Country Report

Snacks in Serbia

Jul 2023

Retail sales of snacks saw positive growth in 2023, continuing the pattern of the previous year. This was largely due to the return of consumers to their busy, pre-pandemic lifestyles, including increased opportunities for socialisation inside and…

USD 2,450
Country Report

Snacks in Slovakia

Jul 2023

In 2023, snacks is grappling with the challenges of elevated inflation, a common issue affecting various industries. Rising production costs and commodity prices have resulted in significantly higher retail prices, driving up the value of snacks…

USD 2,450
Country Report

Snacks in Slovenia

Jul 2023

Snacks is expected to register moderate constant value growth in 2023, but volume growth will be minimal. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in inflation and tightening monetary policy is…

USD 2,450
Country Report

Snacks in the Czech Republic

Jun 2023

After the Russian invasion in 2022, some snacks companies, including Mondelez International, had to close some Ukrainian factories that had been supplying the Czech Republic. At the start of 2023, production had been restored, either by reopening…

USD 2,450
Country Report

Snacks in Ukraine

Aug 2023

All snacks categories are projected to see good-to-strong retail volume growth over 2023. However, sales bases have been lowered significantly by the slump in 2022, and market sizes at the end of the review period are expected to be lower than in…

USD 2,450
Country Report

Soft Drinks in Bosnia and Herzegovina

Dec 2023

Overall, soft drinks is expected to register a minimal increase in retail volume sales. Continuing population decline dampens volume sales, as well as inflation, though price growth has eased. Growth is also muted through foodservice channels.

USD 2,450
Country Report

Soft Drinks in Bulgaria

Dec 2023

The soft drinks market in Bulgaria in 2023 is experiencing transformative changes in response to economic factors and evolving consumer preferences. Inflationary pressures are notably impacting price growth and disposable incomes, leading consumers…

USD 2,450
Country Report

Soft Drinks in Croatia

Dec 2023

Soft drinks is expected to register muted volume growth in 2023, as a continuing declining population dampens volume sales somewhat. On the other hand, significant numbers of inbound visitors to Croatia in 2023, is expected to give volume sales a…

USD 2,450
Country Report

Soft Drinks in Estonia

Jan 2024

Energy drinks, led by the reduced sugar format, posted double-digit off-trade volume growth in 2023, while most other categories saw moderates increases. The exceptions were RTD tea and juice, which registered small decreases in retail volume sales…

USD 2,450
Country Report

Soft Drinks in Georgia

Dec 2023

Soft drinks is expected to register healthy volume growth in 2023, despite continuing economic uncertainty as a result of Russia’s invasion of Ukraine. Geopolitical tensions in the region has led to a significant increase in the number of immigrants…

USD 2,450
Country Report

Soft Drinks in Hungary

Dec 2023

High inflation exerted significant pressure on consumer spending, negatively impacting soft drinks in 2023. Many consumers were forced to curtail their spending on non-essential items, leading to a decline in soft drink consumption. Strong product…

USD 2,450
Country Report

Soft Drinks in Latvia

Jan 2024

Due to rising inflation and economic uncertainty in Latvia, off-trade volume sales of soft drinks declined in 2023. With rising prices, disposable incomes were reduced, leading many to adapt their buying habits, reducing purchases of non-essential…

USD 2,450
Country Report

Soft Drinks in Lithuania

Jan 2024

Sales in soft drinks remain in a decline in Lithuania in 2023, albeit showing a less steep slump in off-trade volume terms than seen in 2022. This is attributed to ongoing economic challenges, starting with the era of the pandemic, following into the…

USD 2,450
Country Report

Soft Drinks in North Macedonia

Jan 2024

Soft drinks achieved minimal off-trade volume growth and double-digit off-trade value growth in North Macedonia in 2023 amidst rising unit prices and the broader impact of inflation. The on-trade recovery of soft drinks continued during the year,…

USD 2,450
Country Report

Soft Drinks in Poland

Dec 2023

Soft drinks in Poland witnessed a decline in volume sales in 2023, following a second year of double-digit inflation. The steep growth in unit prices led to weaker demand for soft drinks, with some categories suffering more than the previous year.…

USD 2,450
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