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Eastern Europe

Understand the key trends shaping demand and future opportunities...

Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.

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Country Report

Drinking Milk Products in Bosnia and Herzegovina

Sep 2023

The inflationary climate in Bosnia and Herzegovina intensified in 2023, resulting in strong double-digit current value growth of drinking milk products. The higher price of locally and regionally sourced raw milk has pushed up average unit prices in…

USD 1,195
Country Report

Drinking Milk Products in Bulgaria

Sep 2023

In 2023, drinking milk products continued to witness negative volume growth, due in part to reduced time spent at home cooking and a falling population. On the other hand, drinking milk products saw positive growth in current value terms, as…

USD 1,195
Country Report

Drinking Milk Products in Croatia

Sep 2023

Consumers are paying more attention to the safety and origin of food and drinking milk products, and are looking to support local brands as much as possible. This is especially true as the economy falters. A national food designation scheme entitled…

USD 1,195
Country Report

Drinking Milk Products in Estonia

Sep 2023

Drinking milk is expected to register healthy current value and volume growth in 2023. A significant number of newly-arrived migrants from Ukraine, escaping from the war, is also expected to increase volume sales. However, inflation is expected to…

USD 1,195
Country Report

Drinking Milk Products in Georgia

Sep 2023

Drinking milk is expected to register moderate volume growth in 2023. Drinking milk is a staple and this supports volume sales. In addition, the recent influx of migrants from Ukraine, Russia and Belarus as a result of the war in Ukraine, also boosts…

USD 1,195
Country Report

Drinking Milk Products in Hungary

Sep 2023

In November 2022, the government placed a price cap on selected basic food, and the regulation was extended until 30 June 2023. The 2.8% fat content UHT cow milk was among the food with frozen prices, leading to minimal single-digit growth for the…

USD 1,195
Country Report

Drinking Milk Products in Latvia

Sep 2023

Cow's milk is facing stagnating sales in 2023 as demand continues to wane due to the price increases of 2022. Rising energy costs together with logistics and ingredient costs have forced manufacturers to raise average prices. The purchase price of…

USD 1,195
Country Report

Drinking Milk Products in Lithuania

Sep 2023

2023 saw further fluctuations in the retail volume sales performance of drinking milk products in Lithuania as demand contracted after positive growth was recorded in 2022. This followed a negative retail volume performance in 2021 after positive…

USD 1,195
Country Report

Drinking Milk Products in North Macedonia

Sep 2023

In 2023, increased fodder prices have driven up unit prices of locally sourced raw milk, as well as the price of domestic and regional drinking milk brands. Nonetheless, consumer demand remains stable due to the abundance of locally and regionally…

USD 1,195
Country Report

Drinking Milk Products in Poland

Sep 2023

In 2023, dairy producers in Poland employed innovative marketing campaigns to stimulate the sales of drinking milk products. The Dairy Cooperative Piatnica (OSM Piatnica) launched a notable campaign promoting its fresh milk, distinguished by its…

USD 1,195
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