Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
Throughout 2023, the demand for paper towels experienced remarkable growth in both value and volume terms. This surge can be attributed to the growing recognition among consumers of the versatility and practicality of paper towels in various…
As Lithuania emerged from the pandemic in 2023, retail tissue underwent a period of adjustment, navigating the new normal. Amidst this transition, certain products like toilet paper, regarded as household staples, remained relatively stable,…
Retail tissue in North Macedonia witnessed limited volume growth in 2023, due to the lacklustre performance of toilet paper. Consumption has been impinged by cost of living pressures and significant price increases across all retail tissue products,…
In 2023, retail tissue in Poland registered double-digit retail value growth, the result of high inflation and rising price points. As manufacturers faced increased production costs, these were passed on to consumers, resulting in higher unit prices.…
Inflation in 2023 influenced Romanians' shopping behaviour for retail tissue. Unit prices continued to rise due to increased costs associated with raw materials and energy, as well as the trend towards premiumisation. This led to further polarisation…
In 2023, consumers focused on buying essential retail tissue products in Serbia, as inflation remained stubbornly high. Toilet paper faced robust volume growth and supported overall category growth, as it is considered a necessary product that cannot…
Retail tissue in Slovakia bucked the downward economic trend in 2023, by posting a solid increase in volume sales. Healthy growth in toilet paper supported this trend aided by brand and private label innovations. Economy toilet paper was launched by…
Sales of retail tissue in Slovenia in 2023 saw growth in both value and volume terms. This expansion was primarily propelled by heightened hygiene awareness among consumers, a growing population, and the ongoing urbanisation trend. Post-pandemic,…
Retail tissue saw modest volume growth and double-digit growth in current value terms in 2023, with inflationary pressures helping bolster the value performance. Amid rising inflation, local consumers are more price sensitive and look for…
Toilet paper performed relatively well in retail tissue in Ukraine in 2023. This can be attributed to its status as a fundamental commodity, maintaining robust demand even amidst declining revenues in the tissue market. Notably, toilet paper…
In 2023, rice, pasta and noodles continued to see retail volume growth stabilise, as consumer demand normalised in pasta and rice after the fluctuations caused by the pandemic. Nonetheless, with the help of soaring unit prices due to inflation, rice,…
The rice, pasta and noodles category in Bulgaria remained flat in 2023, with only a marginal decline in retail volume sales. Rice continues to be the most significant category, both in value and volume sales, since it has a highly versatile…
Plain noodles are key ingredients in many Asian dishes and are therefore seeing strong demand as this cuisine continues to be popular amongst Croatians. Demand also continues to be supported by noodles’ quick preparation time. In addition, given the…
Chilled pasta is the fastest growing category in 2023, in volume and value terms. Consumers are drawn by the favourable ratio of price and cooking time, as chilled pasta only needs to be heated for a few minutes. This pasta option is popular among…
Dried pasta is seeing steady volume growth in 2023, as it is an important staple food within the Georgian diet. Unit price growth has slowed after the surge witnessed in 2022, when rising costs of grain and flour were a key concern. This moderation…
As is the case across staple foods in Hungary, unit prices in rice, pasta and noodles have continued to rise dramatically in 2023 amidst persistently high inflation resulting from the devaluation of the forint and factors linked to the global…
In 2023, the rice, pasta and noodles market in Latvia is characterised by stability rather than dynamic growth. The category has faced a significant price shock in 2023, with prices rapidly increasing and impeding potential growth. Consequently, a…
Rice, pasta and noodles sales are seeing marginal volume growth in 2023 as the key categories of dried pasta and rice are well received in Lithuania as both main and side dishes. Despite increasing concern about the consumption of carbohydrates…
Rice, pasta and noodles is registering moderate retail volume growth in 2023 thanks to the stable performance of rice and pasta. Retail volume sales of noodles, meanwhile, are recording marginal decline due to reduced demand for plain noodles as…
In 2023, rice, pasta, and noodles in Poland is gravitating towards convenience and innovative formats. This shift is in response to changing consumer preferences that increasingly value quick, easy-to-prepare options alongside nutritional benefits.