Eastern Europe

The Bratislava in Slovakia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Consumer demand for breakfast cereals remains stable in 2023, despite the challenges posed by population decline in the country, which is limiting the potential consumer base. The shift towards healthier eating is driving volume growth, as…

Although a relatively small category in Bulgaria, breakfast cereals is reporting solid growth in retail volume and current value terms in 2023, due to the rising importance of health. Players are keen to develop healthier options, as with Dr Oetker's…

Whilst the rising production and logistics costs of 2022 have eased, breakfast cereals prices continue their upward trajectory in 2023 as retailers seek to maintain high margins, with no government system to keep them in check. The category still…

Hot cereals witnessed the fastest growth in retail volume and current value terms in 2023. Consumers consider hot cereals to be healthier and more nourishing than RTE cereals, as they contain beneficial vitamins. With the adoption of healthier eating…

In 2023, breakfast cereals has maintained steady volume growth, aided by some moderation in unit prices. The category's enduring strength continues to stem from the prevailing convenience trend, as modern consumers place a premium on the ease and…

Like other companies across packaged food in Hungary, breakfast cereals manufacturers have adjusted their packaging strategies in 2023 in an effort to better navigate soaring inflation and the worst cost-of-living crisis in decades. Most notably,…

In 2023, breakfast cereals in Latvia is experiencing stagnation, primarily due to health concerns among parents regarding sugar intake for children. In addition, the static number of children in Latvia limits the potential for market growth. The…

The main consumers of breakfast cereal in Lithuania remain children; however, RTE cereals do not have a good reputation among parents in the country and they are not perceived as a healthy option for breakfast due to their high sugar content. Brand…

Muesli and granola and hot cereals are the two largest breakfast cereals categories whose performance tends to influence the overall performance of breakfast cereals in North Macedonia. Due to the moderate volume growth of these two cereal types,…

In 2023, breakfast cereals in Poland is experiencing substantial growth, primarily fuelled by an increased consumer focus on health and wellness, the appeal of ready-to-eat products, and rising disposable incomes. As health consciousness rises,…

The growth in the volume sales of breakfast cereals in 2023, despite significant price increases, can be attributed to reduced price sensitivity among mostly higher-income urban professionals. This demographic group, committed to a healthy lifestyle,…

In spite of continuing high inflation, breakfast cereal is expected to register healthy constant value and volume growth. With consumers leading increasingly busy lives, they appreciate the convenience of breakfast cereal. Breakfast cereal is also a…

With the lifting of pandemic restrictions and the restoration of consumer mobility, Slovaks are now leading more hectic lifestyles, spending less time at home and opting for breakfast at home less frequently than in 2021 or 2022. This, coupled with…

Children’s breakfast cereals remains the largest category in value terms in 2023 and it continues to benefit from the rising demand for convenience among busy urban professionals with children despite price increases. Manufacturers of children’s…

Breakfast cereals recorded a decline in retail volume terms in 2023, as the cost of living crisis continued to impact consumer demand. Moreover, with wages decreasing in real terms, many consumers were forced to trade down to cheaper alternatives to…

Breakfast cereals recorded a positive sales performance in retail volume terms during 2023 after the category registered significant declines in retail volume sales over the course of 2022. One of the main reasons for the substantial declines seen in…

The Brno in the Czech Republic report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

The Bucharest in Romania report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The report observes the changing dynamics of loyalty in mobility, focusing specifically on the automotive, shared mobility and car rental industries. It identifies and examines the key themes shaping modern loyalty and how brands should adjust their…

Sofia and Stara Zagora are Bulgaria’s most economically vibrant cities, having the highest GDP per capita among the country’s cities. Meanwhile, Burgas holds the highest potential for future economic growth. However, challenges for the country’s…

Depopulation in Bulgaria in 2021-2040 will be driven by natural decrease, but negative net migration in most years will also contribute. Ageing is set to accelerate with Bulgaria remaining among the top three oldest regional countries, thus impacting…

This report assesses the business environment in Bosnia and Herzegovina, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT…

Bulgaria continues to rank among the top third countries globally in the Index of Economic Freedom, supported by a low tax burden and good fiscal health. Bulgaria remains an attractive investment destination, recording a considerably increasing…

This report assesses the business environment in Croatia, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and…

This report assesses the business environment in Estonia, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and…

This report assesses the business environment in Georgia, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and…

High investment and financial freedoms, a low tax burden, a good geographical location, and increasing potential for innovations have contributed to a favourable business environment in Hungary. However, the country’s government spending and fiscal…

This report assesses the business environment in Latvia, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and…

This report assesses the business environment in Lithuania, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and…

This report assesses the business environment in North Macedonia, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and…

Poland’s strategic geographical position makes logistics and trade of key importance and a strength for the country, with exports accounting for a half of its GDP. Innovation is also a strength, with the budget for research and development as a…

Romania ranks among the top third of countries globally in the Index of Economic Freedom, supported by a favourable tax system and low barriers to trade. In addition, a supportive business environment, advancing labour market regulations and…

This report assesses the business environment in Serbia, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and…

This report assesses the business environment in Slovakia, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and…

This report assesses the business environment in Slovenia, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and…

In 2022, the Czech Republic had a business-friendly environment, with efficient banking and a free trade policy, allowing for easy access to financing and few barriers to the import and export of goods and services. The country has a high FDI…

Butter and spreads generated robust growth in current value terms during 2023, despite falling demand as unit prices remained high. Butter is increasingly popular in Bosnia and Herzegovina, where it is seen as a healthier alternative to margarine.…

Butter and spreads continue to witness decline in retail volume sales due to price inflation. Butter was among the food categories with the highest price growth in 2022 as players faced soaring costs. Retail prices continued to increase in the first…

Despite the recovery of pre-pandemic lifestyles, with Croatians returning to office workplaces and spending less time at home, margarine sales continue to decrease. In recent years, margarine has been labelled as a less healthy option than butter,…

Butter and spreads is expected to register muted constant value and volume growth in 2023. Economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in inflation and tightening monetary policy continue to have an effect,…

Butter expected to register healthy current value growth, but minimal volume growth. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine and high inflation is continuing to have an effect and consumers are expected to be…

The increased price of baked goods and pastries, combined with the popularity of chef shows on TV and social media, has driven the popularity of baking at home. This is increasing retail volume sales of margarine and the moderate retail volume…

Retail volume sales of butter and spreads are expected to decrease during 2023, reflecting the declining population and the general trend of consuming less bread. Despite its declining average unit price, retail volume sales of the largest category,…

Butter recorded positive retail volume growth in Lithuania during 2023 after retail volume sales in the category fell over the course of 2022 in the face of high average unit price growth. However, falling unit prices in 2023 did mean negative value…

The butter and spreads category is seeing marginal volume decline in 2023 as inflationary pressures continue to take its toll. While margarine and spreads continues to decline in retail volume terms, butter is growing moderately despite the shrinking…

In 2023, the Polish dairy industry experienced increasing production costs leading to extremely high retail prices for butter. This prompted producers to explore various strategies to prevent further price hikes, maintaining consumer affordability.…

Value growth in butter and spreads is being supported by high unit prices, while volume remains in a decline. These factors are in direct correlation, as the skyrocketing prices, driven by inflationary pressures and increases in costs, mean…

In 2023, butter and spreads continue to register strong current value growth, but minimal volume growth. High inflation, amid the ongoing war in Ukraine, is dampening retail volume sales. The slight volume growth is driven mainly by butter, which is…

Retail volume sales of butter began to recover in 2023, following a steep decline in the previous year. The latter was due mainly to rising raw milk and energy prices, which had an impact on production costs, and ultimately, unit prices With high…