Eastern Europe

In 2023, oral care in Lithuania recorded double-digit retail value growth, driven by rising price points. Due to ongoing inflation, manufacturers and distributors extended price growth through 2022-2023. As such, retail volume care struggled in…

Though there was double-digit growth in current value sales in oral care in North Macedonia in 2023, both constant value and volume sales fell. Continuing high inflation, as well as a declining population, dampened value sales. As such, with…

Oral care maintained solid retail volume and current value growth in Poland in 2023. Its comparatively strong performance within overall beauty and personal care is unsurprising, as recent studies reveal that many Poles still lack adequate oral…

While oral care saw little movement in Romania in retail volume terms in 2023, it demonstrated a significant current value growth trajectory, similar to that seen in 2022, due to continued price rises. Volume growth was observed for non-essential…

In 2023, oral care in Serbia continued to experience consistent volume growth, building upon the momentum seen in previous years. While the volume sales growth mirrored that of the previous year, the notable increase in value sales was primarily…

Tooth whiteners outpaced growth in Slovakia’s oral care category, in both retail volume and current value terms. Despite the rising prices seen in 2023, consumers did not lose interest in home whitening kits and whitening strips. The reason behind…

The oral care category continued to see positive growth in Slovenia in 2023, with consumers switching to cheaper products. Private label gained significant ground in oral care during 2023 as the rising cost of living in Slovenia forced many consumers…

Oral care saw current value growth in the Czech Republic in 2023. Toothpaste was amongst the few personal care categories that did not see a strong shift towards the cheaper alternatives provided by private labels at the end of the review period. The…

During recent years, people have typically been taking more care of their dental health, which has been having a positive impact on sales of oral care as well as the development of the category. Toothpaste and manual toothbrushes generate the bulk of…

In 2023, other dairy is witnessing very strong growth in current value terms, mainly as a result of the rising unit prices amidst inflationary pressure. Despite the higher prices, consumer demand is fairly stable resulting in moderate retail volume…

In 2023, chilled dairy desserts and chilled snacks started to see consumption recover after the previous year’s decline, whilst other categories remain in decline. Current value growth was driven by further inflation and price growth, especially at…

Despite the growing importance of health and wellness, the price hikes, and general economic instability, both coffee whiteners and cream are witnessing healthy growth in 2023. When it comes to coffee drinking in Croatia, tradition always outweighs…

Other dairy continues to be a sizeable product area, largely supported by the popularity of cream and fromage frais and quark. In 2023, it is expected to register minimal constant value growth and moderate volume growth. In 2023, chilled desserts is…

Cream continues to be the largest product area in terms of volume sales in 2023, with the bulk of cream sales accounted for by sour cream, which is a traditional product in Georgia. Sour cream is frequently paired with traditional Georgian dishes…

The international price of raw milk decreased in 2023, which resulted in a slight price compensation for sour cream and other dairy products. Besides, in order to break sanctioned inflation, the government introduced a new anti-inflation tool, which…

Due to the economic uncertainty in the country, most other dairy categories are showing a drop in volume sales in 2023, especially chilled and shelf stable desserts as they are not perceived to be essential items. Decline is also attributable to the…

Other dairy registered static retail volume growth in 2023 as reasonably consistent demand was seen in the most important other dairy categories of cream, fromage frais and quark and chilled snacks, where the traditional product sureliai holds sway.…

Other dairy is witnessing robust growth in 2023 thanks to rising unit prices, as a result of inflationary pressure, coupled with relatively stable and uninterrupted consumer demand for products in this particular category. The prevalence of home…

As the popularity of home cooking rises, spurred by lessons learned during the pandemic and ongoing inflation in Poland, Poles are increasingly preparing meals at home. This trend is expected to drive sales of dairy products often used as…

Other dairy is seeing value growth driven by price hikes associated with elevated costs, while volume is in a slump due to consumers’ weakened purchasing power in the inflationary context. Cream is the most important subcategory in other dairy, thus…